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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Something Podcast - South Africa
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Conteúdo fornecido por www.thesomethingpodcast.co.za. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por www.thesomethingpodcast.co.za ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
SHOW RETURNING - MID 2022! From Johannesburg, South Africa is The Something Podcast! The show will make you laugh, make you think, and give you the unexpected things in life that you didn't even know you needed. Two friends, a lifetime of stories, and a whole lot of 'something'. Some would even say they are experts at... being unqualified? However, that has never stopped them before! Listen to our previous episodes now!
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24 episódios
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Conteúdo fornecido por www.thesomethingpodcast.co.za. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por www.thesomethingpodcast.co.za ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
SHOW RETURNING - MID 2022! From Johannesburg, South Africa is The Something Podcast! The show will make you laugh, make you think, and give you the unexpected things in life that you didn't even know you needed. Two friends, a lifetime of stories, and a whole lot of 'something'. Some would even say they are experts at... being unqualified? However, that has never stopped them before! Listen to our previous episodes now!
…
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24 episódios
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The Something Podcast - South Africa
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1 S02E01- Back by Unpopular Demand (The Comeback) 42:39
42:39
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Its been three and half years since we last launched an episode. We are back, by unpopular demand to grace you with riveting conversation. We look back at the time that has passed and reminisce the good, the bad and the ugly.
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The Something Podcast - South Africa
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Thank you so much to all of our listeners. We have wrapped up Season 1 and will return with more great shows soon with Season 2 coming on 11 October 2019!
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The Something Podcast - South Africa
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Anime VS Manga, what is the difference? Why do people enjoy watching Anime? Is Anime cartoons? We ask and (try) to answer all these questions and more through a chilled and fun conversation about Anime.
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The Something Podcast - South Africa
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1 018 - Son of a Biscuit Eater... It's The Pirate Show! 40:27
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Why do pirates wear an eye patch? Did they really speak in a pirate accent? What about the parrots? We discuss all things pirate in this weeks episode. Listen now and have some fun with us learning about the stories of the seven seas and more.
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The Something Podcast - South Africa
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In this throwback episode we re-visit all things technology. From past, present and future. Do you remember tamagotchi's? Do you think we will be able to transfer our brain into a humanoid body one day? Listen to this thought provoking episode of where we have come from and what might be next.
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The Something Podcast - South Africa
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We want to wish all our Sisters, Daughters, Mothers and Grandmothers (and everyone else!) a blessed and happy women’s day. You are loved!
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The Something Podcast - South Africa
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Octopuses are the Houdini's of the ocean, they are experts at escaping, have lots of tentacle arms and also a different colour blood than us. We discuss some aspects of what makes Octopuses amazing and basically ask... what's their deal?
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The Something Podcast - South Africa
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1 015 – Robots That Already Exist In Today's Society 46:22
46:22
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a Really fun and informative conversation about the world of robots. From a robot called Romeo that helps the elderly to the Mars rover that has opened up a whole new world to us. Robots already exist in today’s society, and have already brought a future concept to life. Listen to this episode and let us know what amazing robot / concept you would like to see in the future. Listen to all of our previous episodes at www.thesomethingpodcast.co.za…
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The Something Podcast - South Africa
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This episodes centers around weird and well known mythical creatures that (supposedly) exists, From the alicorn to zombies. Filled with quick summaries and descriptions of many kinds of beings, making it an informative but fun episode to listen too.
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The Something Podcast - South Africa
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Would you eat a plant based 'bleeding' burger? What about a Gracoro Burger — which has a breadcrumb-crusted patty made out of macaroni, shrimp and a creamy white sauce? In this episode we discuss weird and random quick and easy fast foods from around the world that different cultures enjoy.
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The Something Podcast - South Africa
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All things Batman, we discuss why Batman is so big in the world and share some fun and interesting facts about this beloved superhero.
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The Something Podcast - South Africa
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1 011 - Climate Change, Thermodynamics... and a Baby? 41:05
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We discuss how you can explain thermodynamics to a baby, and discuss climate change. We give you some interesting facts and explain what exactly will be happening over the next few years.
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The Something Podcast - South Africa
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In this episode we have some fun remembering the old TV games and we discuss some new and exciting ones!
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The Something Podcast - South Africa
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1 009 - Inside the upside down of dimensions! What could actually happen? 34:24
34:24
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We dive straight into the world of the upside down of multiple dimensions where life can change in an instant! How does multiple dimensions work? Throughout history people claim to have experienced this. Science is also backing up a 10 dimensional state! We discuss this and more in this exciting episode!…
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The Something Podcast - South Africa
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1 SOMETHING EXTRA: The Avengers Recap for The Endgame Movie! 37:20
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21 Movies and 44 hours later, we have come to the grand final movie of this phase of the MCU. The Avengers Endgame is here and we have a recap session in place for you to refresh your memory of what happened in all of the previous movies. Who died and who is ready to try again... to defeat Thanos.
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