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Decisions, Decisions
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54:26Join Mandii B and Weezy WTF as they navigate the evolution of their podcasting journey in this candid and hilarious episode of “Decisions, Decisions.” Reflecting on nearly a decade of bold conversations, the duo opens up about the challenges and triumphs of rebranding their iconic show, previously known as “WHOREible Decisions.” Dive into their reasoning behind the name change, their growth as individuals, and the dynamics of creating space for nontraditional relationships and personal self-love. This episode features thought-provoking discussions on societal norms, reclaiming identity, and the complexities of managing a brand that champions inclusivity while addressing the limitations of media algorithms. From celibacy and creative reinvention to navigating life changes and unconventional lifestyles, Mandy and Weezy offer raw, unfiltered takes that will keep you engaged and inspired. Follow the hosts on social media Weezy @Weezywtf & Mandii B @Fullcourtpumps and follow the Decisions Decisions pages Instagram @_decisionsdecisions Don't forget to tag #decisionsdecisions or @ us to let us know what you think of this week's episode! Want more? Bonus episodes, merch and more Whoreible Decisions!! Become a Patron at Patreon.com/whoreibledecisions See omnystudio.com/listener for privacy information.…
Unconventional Business
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Conteúdo fornecido por Mia MacKinnon. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Mia MacKinnon ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
…
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30 episódios
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Conteúdo fornecido por Mia MacKinnon. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Mia MacKinnon ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
…
continue reading
30 episódios
Todos os episódios
×1 How Camplify is Earning Millions for RV Owners: Unlocking the Sharing Economy with Justin Hales 44:40
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44:40Camplify is a marketplace often likened to Airbnb for RVs. Founded in 2019, Camplify has grown to become Australia’s largest van sharing platform and is on a journey to revolutionise road trips. In this episode, Justin Hales - CEO of Camplify dives into his journey from a career in technology and mining to founding a company built on the marketplace model. The conversation explores the challenges and strategies employed in the early stages of the business, the impact of the pandemic, and the expansion into international markets. Throughout the discussion, Justin emphasises the focus on customer satisfaction and how Camplify leverages feedback to improve user experience. He also shares insights on the sharing economy, consumer trust, startup lessons, and future plans for Camplify. Key Episode Moments: 00:00 Acknowledgment of Country and Introduction 00:53 Meet Justin Hales, CEO of Camplify 01:24 Justin's Career Journey: From Mining to Marketplaces 07:31 The Birth of Camplify: An Airbnb for RVs 15:43 Challenges and Growth in the Sharing Economy 23:07 Understanding the Customer and Their Journey 24:25 Breaking Down Customer Demographics 26:01 Community Insights and Business Enablement 27:21 Expanding the Holiday Experience 29:05 Navigating the Impact of COVID-19 35:25 International Expansion and Market Strategies 42:01 Future Plans and Customer Barriers 44:03 Conclusion and Final Thoughts Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.…
1 Going Viral: Behind the Scenes of the World's Most Instagrammed Cake 34:28
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34:28What does it take to make a product go viral? Is it simply timing, luck or a knack for predicting future trends? You're in for a special treat as we hear from Christoper Thé, the mastermind and creator of the viral sensation that the New York Times crowned 'The World's Most Instagrammed Cake'. We delve into Chrisopher's journey in the food business, how he came up with Australia's prized watermelon, strawberry and rose cake, his approach to creativity and his advice for small businesses. Key Episode Moments: Christopher early food memories, including his Indonesian upbringing and how it influenced his passion for food Christopher's transition from studying psychology to pursuing a career in the food industry Experiences working in commercial kitchens to starting his own business and the challenges faced early on The concept of disruption in the pastry world and how Christopher approaches innovation while staying true to traditional flavours The story of the iconic watermelon and strawberry cake and founding Black Star Pastry Becoming a viral sensation on Instagram and the unexpected success it brought to the business Insights on the creative process and the importance of customer experience and word of mouth The evolution of food trends, customer expectations, and influence of social media on the food industry Exiting Black Star and launching his new venture, Hearth, focusing on Australian native ingredients, sustainability, and food waste reduction Collaborations and innovative approaches to creating unique culinary experiences Lessons in business and entrepreneurship, including the significance of quality, iteration, the art of collaboration, customer understanding, and staying adaptable in a changing industry The importance of creativity, sustainability, and nutrition in the future of food Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.…
1 A Million Cups a Minute: How KeepCup Sparked a Reuse Revolution & Challenged Consumer Behaviour with Abigail Forsyth 33:44
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33:44With millions of disposable cups being discarded around the world every minute, Abigail Forsyth OAM, the innovative co-founder of KeepCup, had a simple idea. What if there was an alternative to single-use options? Born out of a desire for sustainability, this iconic Australian brand has revolutionised the way we think about eco-friendly products. As a trailblazer in the sustainability space, Abigail discusses the changing landscape of consumer attitudes towards reusables and the challenges and triumphs of creating a whole new category. She shares valuable insights into the power of authentic brand messaging, fostering customer loyalty, and the importance of internal accountability in driving meaningful change. Listeners will gain valuable lessons on resilience, effective leadership, and unwavering dedication to a vision, even when the road to success isn't paved with immediate financial gains. Key Episode Moments: KeepCup’s origin story - what first sparked the idea Abigail's transition from running cafes to founding a sustainable business Developing a prototype and pitching to businesses Winning KeepCup’s first ever contract Market acceptance and the role of early adopters in promoting reusable cups Influencing consumer behaviour and starting a movement Navigating the pandemic with KeepCup's digital pivot, adapting to changing market dynamics Ongoing product innovation Expanding KeepCup into other countries - market entry strategies and experiences in international markets Maintaining brand integrity and market relevance amid increasing competition in the reusable cup space Staying true to the brand’s vision and building a genuine for-purpose business Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.…
1 The Power of Brand in an AI-Powered World: What it Takes to Drive Growth & Innovation with Tracksuit’s Connor Archbold 51:56
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51:56Historically, brand tracking and market research have remained exclusive to large corporations with budgets exceeding $100,000. But what if businesses of all sizes had an affordable way to prove the value of investing in brand? That was the question co-founders Connor Archbold and Matt Herbert asked themselves before starting Tracksuit in 2021 to democratise market research. Within three years, the rapidly growing start-up has hit an annual recurring revenue of more than $10 million, demonstrating the market’s appetite for affordable brand analytics. In this insightful conversation, Connor shares his candid views on the start-up environment in Australia and New Zealand, unveils Tracksuit’s ambitions to achieve unicorn status, emphasises the increasing significance of brand awareness, and reveals the secret sauce of accelerating growth in the early days. Whether you’re a marketer, entrepreneur or business leader you’ll walk away with insights, inspiration and practical advice from this episode. Key episode moments: Exploring Connor's transition from lawyer to tech co-founder and what led to the birth of Tracksuit The start-up ecosystem in Australia and New Zealand The role of brand tracking in modern marketing The importance of brand awareness and full funnel marketing in both B2B and B2C Legacy brands and the power of reinvention Case studies such as Heaps Normal and Eucalyptus, showcasing the power of brand tracking on business decisions and growth How AI will impact the future of brand Sustainable growth for start-ups - why focusing on community building and customer engagement is crucial Embracing non-scalable strategies, and the evolving leadership challenges in a growing company Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.…
1 Every Scoop Counts: How Gelato Messina Built a Brand Identity and Redefined CX 42:19
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42:19What does it take to grow a brand from one small store in Darlinghurst to a household name serving up the best gelato in Australia (and arguably, the planet)? In this live session at Mumbrella 360, Kat gets the inside scoop from Declan Lee - co-director and co-founder of Gelato Messina. We explore this iconic Aussie brand's journey from its early days to its widespread popularity, how it has cultivated a loyal following, dealt with the copycats and what exciting plans are on the cards next. Key Episode Moments: Declan's unique background and career journey from physiotherapy and DJ-ing to co-founding a gelato brand The Gelato Messina story - early days and things falling into place Vertical integration and buying a dairy farm Redefining customer experience at every level Pushing the limits of brand stretch and collaboration Embracing creativity and innovation in product development The importance of balancing a good product with a great experience Building a winning culture for employees Addressing competition and imitation in the market Plans for international expansion and regional growth Proactive community engagement and customer service focus to build brand advocates Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.…
1 The Uber of Healthcare: How HotDoc is Revolutionising Australia’s Traditional Healthcare Industry with Ben Hurst 41:47
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41:472.1 million appointments are booked on HotDoc every month with nearly 1 in 3 Australians using the platform to connect with their preferred doctor. What did it take to drive this kind of behaviour change and what does the future of Australia’s healthcare system look like? In this episode of Unconventional Business, we take you on the transformative journey of Ben Hurst, CEO and Founder of HotDoc. From car park attendant to doctor, prison psychiatrist, New York novelist and finally - founder and entrepreneur, Ben shares what drove his career choices. We also explore the beginnings of the HotDoc platform, the impact of COVID on its growth, how the company thinks about differentiation, its future roadmap and a vision for Australia’s healthcare system. Key Episode Moments: Ben’s fascinating career journey and what sparked the idea for HotDoc The HotDoc elevator pitch What it takes to disrupt a highly regulated and complex industry like healthcare in Australia Defining HotDoc’s positioning and what entrepreneurs should consider when sifting through opportunity Partnering with the Department of Health during COVID Building a customer-centric approach Parallels between HotDoc and Uber HotDoc’s vision for the future of healthcare in Australia What the HotDoc roadmap looks like Ben’s advice for new entrepreneurs The iOS App Review Ben mentioned: ★★★★★ I'm deaf, vocally impaired and along with PTSD and BPD. With HotDoc I can make my own appointment, get reminded, have the office of my Dr get in touch when it needs to be changed - and all done via the app and email. I just want to thank you for helping me become more independent and able to function.. 5 stars Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.…
1 Yume Food on Changing the World: Balancing Environmental, Financial and Social Sustainability at Scale with Katy Barfield 57:05
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57:057.6 million tonnes of food is wasted in Australia annually. Organisations like Food Bank, Second Bite and Oz Harvest are helping re-direct millions of kilos every year but that still accounts for only about 1.1% according to Katy Barfield. So, what brings a bar owner in Melbourne on a journey to completely re-imagine the future of food waste and disrupt the consumer packaged goods (CPG) industry in the process? In this episode of Unconventional Business, we sit down with Katy Barfield, Founder and CEO of Yume Foods. We explore how Yume is reshaping the future of food waste by bringing scale to purpose, what it takes to build, automate and create efficiencies for complex processes and why Katy believes in a social enterprise model instead of not-for-profit. Key Episode Moments: The early days - what first sparked Katy’s interest into food waste and rescue and her journey from being a bar owner to growing Second Bite into a national organisation to founding Yume Delving into why there’s a need to scale to more effectively solve the problem of food waste What it takes to build a minimum viable product (MVP) and take it to market The importance of building credibility, defining your audience and crafting the right message What drove the choice of a social enterprise model versus not-for-profit Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.…
1 How Airwallex Grew to Start-Up Unicorn Status with Luke Latham 54:34
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54:34In season three of HubSpot's Unconventional Business we delve into the journey of Australia's third technology unicorn, Airwallex, and learn how the scaling company is disrupting the banking and financial services sector. We're joined by Luke Latham, Managing Director and GM of Airwallex ANZ, and explore Luke's diverse career background (from AWS to MILKRUN) and the importance of a builder's mindset in challenging and disruptive industries. On the show, Luke takes us on the journey of how Airwallex became a global disruptor in such a short space of time, where the company's growth (they now have over 100,000 customers worldwide) stems from, and insight into how the founders and leadership team think, build and go to market. You'll leave the episode with valuable lessons for businesses aiming to disrupt traditional sectors and prioritise customer-centric practices, and insight into the significance of trust-building, and broader trends in the fintech industry. Key Episode Moments: Luke Latham's diverse career background spanning Microsoft, Milkrun, Groupon, Amazon, and now Airwallex, with a focus on disruptive industries. Discussion on the importance of a builder's mindset for thriving in challenger brands and disruptive industries. Overview of Airwallex as a global disruptor in banking and financial services, offering infrastructure for payments and money movement. Explanation of how Airwallex addresses the costly and timely nature of cross-border transactions and the unique market timing for its establishment in 2015. Building trust with consumers through reliability, credibility, service level monitoring, and personalised customer support within the financial technology sector. Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot ANZ, Catherine Sumner and Amiria MacKinnon, and VidPod.…
1 Customer Retention and New Revenue Streams: Marketing Lessons With me&u's Boden Westover 49:20
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49:20Boden Westover, SVP Marketing at me&u and former VP Marketing at Mr Yum, joins us on the pod for a candid chat on the intersection of technology and customer service in the hospitality world. Boden shares his perspective on why marketers need to hone their focus on retention, and how the brilliant minds in the marketing team at me&u are innovating to drive retention, loyalty and uncover new revenue streams. We cover the much-discussed merger of Australia's top two mobile ordering companies in me&u and Mr Yum to form one true market leader, Boden's advice for marketers today and so much more. Podcast Show notes: Unconventional Business - Season 3 Episode 2 Host Kat Warboys, Senior Marketing Director APAC for HubSpot interviews Boden Westover, Senior Vice President (SVP) of Marketing at Me&U. Boden's background includes experience in fast-growth startups, ed tech, and sports technology. This episode of Unconventional Business delves into the dynamic landscape of hospitality tech, the power of personalised customer experiences, the role of data-driven marketing strategies in driving growth and loyalty, and what a spicy marg has to do with this. Key Episode Moments Company Background: me&u is a platform offering sales and marketing tools and services for hospitality brands. Notable acquisition of My Guest List and subsidiary company Sprout, enhancing technology offerings for the industry. The focus on personalised customer experiences through data capture and application. Navigating the Pandemic: The impact of the pandemic on the hospitality industry and Mr. Yum's pivot to pick up and delivery services. Strategic move towards supporting local venues and reducing fees for customers. Industry Evolution: The evolution of hospitality tech post-pandemic, emphasizing seamless customer experiences and operational efficiency. me&u's successful pivot and integration within the tech ecosystem to enhance user experience. Future of Hospitality Tech: The trend towards consolidation and integration in the hospitality tech space. The importance of data-driven, personalised marketing strategies to enhance customer engagement and loyalty. Insights and Takeaways: Boden highlights the importance of brand marketing in the age of AI and the evolving role of the CMO. The significance of tailored customer experiences and leveraging data for effective marketing campaigns. The impact of technology integration and partnership in transforming the hospitality industry. Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot ANZ, Catherine Sumner and Amiria MacKinnon, and VidPod (www.vidpod.com.au).…
Unconventional Business is back, with season 3 coming May 14th. Follow the show and get ready to hear from some of our best homegrown challenger brands, including Airwallex, Tracksuit, me&u, HotDoc, Gelato Messina and more.
1 More Plastic Than Fish: ZeroCo’s solution to the single-use plastic crisis, why the future of business is purpose-driven and how to crack a Kickstarter campaign. 47:34
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47:34Every minute, a garbage truck worth of rubbish goes into our ocean. If we don’t make drastic changes as a global community, there’ll be more plastic than fish in our oceans by 2050. Despite what we've all been taught, recycling is not the solution. In Australia, just 15% of plastic that we send to recycling is actually recycled. The other 85%? It ends up in landfill or in the ocean. We have to shift our thinking to a refill model, reducing the number of new plastics that we buy while simultaneously removing existing plastics from the environment. Mike Smith, founder of Zero Co, joins us for an eye-opening account on the environmental crisis we're in due to the prevalence of single use plastics. Mike shares lessons on how to crack the Kickstarter model - Zero Co ran Australia’s most successful Kickstarter campaign in 2019 - what it was like starting a business in the height of the pandemic and how building a passionate community has been crucial to Zero Co’s early success. Changing consumer behaviour is tough. The price - quality - convenience trifecta is a key driver for consumers. Mike shares how he thinks about changing behaviour, and how it’s no longer enough to just launch a business. To grow, businesses now and in the future need to solve for the world’s biggest problems. Doing good and deep purpose has to be baked into the DNA of the company and their reason for being.…
1 'We're in the Customer Service Business': How Prioritising Customer Happiness is Enabling Cars24 to Disrupt the $55B Used Car Sales Industry 46:44
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46:44Australia's used car industry's worth $55 billion and about 1 million cars are sold every year, some are new, some are used. Despite the huge market for car sales and our reliance as a country on personal vehicles, the process of buying and selling used cars is fraught with risk and hasn't evolved a great deal over the years. Whether you're buying a car off Gumtree or from Dave at the dealership down the road, you never really know if you're getting an absolute steal, or a total lemon. Given the size of the market and the evolution in how we shop and buy almost everything else, it's incredible that the industry has seen so little disruption. If you follow disruptors and innovative business models, you probably know of Carvana - they’re the fastest growing online used car dealer in the United States and were recently added to the 2021 Fortune 500 List. Well, Australia has its own disruptor in the car sales space. Meet Cars24. Erin Williamson, Cars24’s Chief Customer Officer, joins us on the show to talk about used car horror stories, the opportunity Cars24 saw to disrupt the market and provide an alternative model for used car buyers, how their business model works, why Cars24 doesn't have sales people, and why their online model is the way of the future for car sales.…
1 That's Personal: How a Marketplace Model is Challenging the Norm for the Aged and Disability Care Industry 25:40
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25:40Ever wondered just how the aged care and disability services industry actually works? Well, this episode's for you! Like many developed countries, Australia has an ageing population. Today, there are around 3 million Aussies who are aged 70 and older, and just under half a million people living with a disability who access support services through the National Disability Insurance Scheme. Together, older people and people with disabilities who live in their own homes, with care and support, represent a significant proportion of our country and our community. With a sizeable number of people accessing these types of services and a huge number of businesses operating in this space, why is the aged and disability care industry lagging behind when it comes to being truly consumer-first and delivering an exceptional customer experience? This week, we're joined by Mable's Chief Operating Officer, Rachel Debeck, for a behind-the-scenes look into the aged and disability care industry, an industry under immense pressure to both evolve and meet the increasing needs of our population. We take a look at the systemic challenges that exist in the industry, gain an understanding of how complex the customer journey is and discuss why disruption hasn't occurred sooner. We also explore the new, alternative model that Mable offers, a model that leverages a peer-to-peer marketplace to solve workforce shortages while also putting choice and control back into the consumer's hands.…
1 Power to the People: How Good Empire's Empowering You to 'Save the F**king World' 50:44
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50:44It’s been described as ‘TikTok for doing good’, a global impact loyalty program, and an app that empowers and challenges people to take action on some of the world’s biggest problems like hunger, poverty and climate change. Founder Andre Eikmeier joins us to share where his inspiration came from, how he realised that he didn’t need to figure out how to save the world, plenty of smart people before him were onto that, he just needed to figure out how to empower people to take action and have visibility of their impact. Say hello to the next big thing: Good Empire. How did Andre go from co-founding Aussie online wine retailer, Vinomofo, to building a new company that’s set out to tackle the world’s biggest issues? Change is hard, and humans love convenience, so how will Good Empire motivate people to take action? What advice does Andre have for entrepreneurs and business leaders? And perhaps the biggest question, what’s an app got to do with saving the world?…
1 Australia's Billion Dollar Problem: Clinical Trials, The Impact on Human Life and How HealthMatch is Changing the Future of Medicine 35:51
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35:51Manuri Gunawardena was 24 and in her final years of medical school, working on a brain cancer drug trial, when she witnessed the inequities in the clinical trial industry and the impact on human life. One patient in the trial was able to navigate the complex system and access a clinical trial and drug that was successful in curing their disease, another was not and sadly passed away. Manuri made her own life-changing decision and, instead of becoming a clinician, founded HealthMatch. HealthMatch is a platform that empowers patients to identify and access clinical trials, changing the lives of people who need to access clinical trials and the future of medicine in Australia and across the world. Clinical trials are worth $1 billion to Australia’s economy, yet 80% of trials are delayed or abandoned, impacting on the lives of the tens of thousands of people who need access to these often life-saving drugs. Why? There are fundamental issues with the clinical trial model. It’s inefficient and inequitable, archaic and broken, the very opposite of customer-centric. We see data and technology used to drive innovation and create personalised experiences in almost every other industry, so why not this one? Why has the clinical trial industry fallen so far behind?…
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