Welcome to Simplify to Scale a show dedicated to helping you scale a high-impact and high-profit business that you love without all of the complexity and chaos that can keep you trapped in the day-to-day. I'm your host, Christa Grosso. And with decades of scaling experience, I know what actually works and what's just type. So if you are done with all of the one-size-fits-all scaling advice and all of the overnight success promises, And instead you want proven practical strategies that will help you simplify operations, elevate your leadership, and amplify profits in scale sustainably. Let's dive in and get started.