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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Adrenaline: The Understudy
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Conteúdo fornecido por Realm. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Realm ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
ADRENALINE is a collection of Realm’s most riveting thrillers, mysteries, and crime stories. Every season, a new audio series will bring you to the edge of your seat — and keep you there. With episodes dropping weekly, you’ll never be without something to keep the adrenaline flowing. Current Season: The Understudy How far would you go to protect your daughter? Carolyn, Bronnie, Elise, and Kendall are bound together by one thing—their four daughters are best friends at the highly competitive Orla Flynn Academy for the Performing Arts. Last year the foursome exploded because of brutal bullying between the girls, but they've since forgiven each other. The mothers, however, haven’t been able to move on. When new threats surface and "accidents" begin to happen—just as a mysterious new girl enters the scene—the mothers take matters into their own hands. But they will have to risk their own secrets being exposed if they stand a chance at uncovering the truth. Looking for more thrills, crime, and mystery? Just pick any season to start: Season 1: The Triangle Season 2: Outliers, narrated by Rory Culkin Season 3: Memory Lane, written by Sara Shepard (Pretty Little Liars) Season 4: Overleaper, starring Thora Birch Season 5: Low Life Season 6: Echo Park, starring Harry Shum Jr. Season 7: Ninth Step Murders Season 8: The Signal Season 9: Greeting from Salton Sea Season 10: Dead Air Season 11: False Idols Season 12: Chinook, starring Sanaa Lathan & Kelly Marie Tran Binge Ad-Free & Early! Subscribe at realm.fm.
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187 episódios
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Manage series 2910190
Conteúdo fornecido por Realm. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Realm ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
ADRENALINE is a collection of Realm’s most riveting thrillers, mysteries, and crime stories. Every season, a new audio series will bring you to the edge of your seat — and keep you there. With episodes dropping weekly, you’ll never be without something to keep the adrenaline flowing. Current Season: The Understudy How far would you go to protect your daughter? Carolyn, Bronnie, Elise, and Kendall are bound together by one thing—their four daughters are best friends at the highly competitive Orla Flynn Academy for the Performing Arts. Last year the foursome exploded because of brutal bullying between the girls, but they've since forgiven each other. The mothers, however, haven’t been able to move on. When new threats surface and "accidents" begin to happen—just as a mysterious new girl enters the scene—the mothers take matters into their own hands. But they will have to risk their own secrets being exposed if they stand a chance at uncovering the truth. Looking for more thrills, crime, and mystery? Just pick any season to start: Season 1: The Triangle Season 2: Outliers, narrated by Rory Culkin Season 3: Memory Lane, written by Sara Shepard (Pretty Little Liars) Season 4: Overleaper, starring Thora Birch Season 5: Low Life Season 6: Echo Park, starring Harry Shum Jr. Season 7: Ninth Step Murders Season 8: The Signal Season 9: Greeting from Salton Sea Season 10: Dead Air Season 11: False Idols Season 12: Chinook, starring Sanaa Lathan & Kelly Marie Tran Binge Ad-Free & Early! Subscribe at realm.fm.
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187 episódios
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×Hello, Adrenaline listeners! This week, we’re thrilled to introduce you to a chilling podcast from the Realm network — That Scares Me Too ! Join Dr. Sophie Yang and K.A. Statz as they discuss myths and tales of horror from Taiwan and Asia. Together, they compare and contrast stories from their cultures and talk about the shared humanity that is fear. That Scares Me Too is a Fool and Scholar Production. To listen to more episodes, find That Scares Me Too on any podcast platform or visit: lnk.to/ThatScaresMeToo. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Hello, Adrenaline listeners! This week, we’re excited to introduce you to another heart-pounding audio drama on the Realm network — Undertow ! Each season brings a fresh, standalone story, and the latest, Hovering , takes you to a small town rattled by something strange in the night sky. It’s full of mystery and suspense, perfect for anyone who loves gripping, high-stakes tales. Stick around to hear an episode now, and if you’re intrigued, you can catch more Undertow wherever you get your podcasts! Learn more about your ad choices. Visit megaphone.fm/adchoices…
The curtain falls. Adrenaline: The Understudy is a Realm production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Carolyn visits Imogen’s boarding school and uncovers a stunning truth. Adrenaline: The Understudy is a Realm production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Who is Imogen Curwood? Adrenaline: The Understudy is a Realm production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
A tragedy befalls the group. This episode mentions suicide, listener discretion is advised. Adrenaline: The Understudy is a Realm production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Bonnie may be in too deep. Adrenaline: The Understudy is a Realm production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Is there a new suspect? Adrenaline: The Understudy is a Realm production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
A new threat emerges. Adrenaline: The Understudy is a Realm production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Elise digs into the past and uncovers a shocking secret. Adrenaline: The Understudy is a Realm production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Here lies Ruby Donovan. Adrenaline: The Understudy is a Realm production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
A sinister threat throws everything into chaos. Adrenaline: The Understudy is a Realm production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
FBI file #38910-B, second partial VHS tape recovered from Crossroads Television ministries storage fire, Celebration Florida. Adrenaline: Chinook stars Kelly Marie Tran and Sanaa Lathan. Chinook is a Realm Original and a 30 Ninjas Production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Loro recounts Cunningham’s arrest as she sits with Ruth in the hospital. Between the murder charges and the discovery of the scopolamine drug, it seems Loro finally has a federal conspiracy case to bring against Amos Laseur. Ruth is left to make amends with her sister Beth, who is still reeling from the loss of her domestic life. Laseur secretly visits Cunningham in custody to bring him his "final communion". Loro discovers a shocking secret about Chad Wilcox, who has just been promoted to senior pastor. Adrenaline: Chinook stars Kelly Marie Tran and Sanaa Lathan. Chinook is a Realm Original and a 30 Ninjas Production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
Ruth races to her sister’s rescue and finds Cunningham at her side, hellbent on escape or suicide. Ruth tries to persuade Cunningham to let her leave with Beth as he slyly serves them nightshade-laced tea. Ruth attempts to fight her way out of the house as she slips under the influence of the tea, but Cunningham quickly recaptures both sisters and forces them into Beth's minivan. He orders Ruth to drive to the Canadian border. Trapped, Ruth makes one last desperate attempt to escape with her life. Adrenaline: Chinook stars Kelly Marie Tran and Sanaa Lathan. Chinook is a Realm Original and a 30 Ninjas Production. Listen Away. Looking for more Realm shows? Check out OUTLIERS voiced by Rory Culkin, IF I GO MISSING THE WITCHES DID IT starring Oscar-nominated actress Gabourey Sidibe; ORPHAN BLACK: THE NEXT CHAPTER and POWER TRIP starring Emmy-winner Tatiana Maslany; MARIGOLD BREACH starring Jameela Jamil and Manny Jacinto; and ECHO PARK starring Harry Shum Jr. Realm subscribers get early, ad-free access to new episodes. Subscribe at realm.fm . Follow us: Instagram: @RealmMedia_ Twitter: @RealmMedia And don’t forget to support our sponsors ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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