Serial entrepreneur, branding expert and blogger with over 35 years experience in helping some or the worlds biggest brands as well as smallest startups to find success. Arthur Luke shares his incredible knowledge and experience so you can avoid those costly mistakes that can so easily kill off your dream of starting your own business before it even begins. Arthur shares real world actionable insights, tips and startup strategies as well as step-by-step tutorials on how to make your idea for a new business a reality.