As the world’s biggest brands race to convert their users into fans -- and fans into diehards -- a clear, crucial question stands out: What is the future of fandom? After all, over the past two years, digital accessibility to historically physical events has exploded across work, life, and everything in between. Whether it’s shopping, watching sports, or even taking a cooking class, consumers are no longer satisfied with passive experiences that don’t allow them to feel a sense of empowerment, real-time interaction, or connection. Hybrid is not just the new normal -- it’s table stakes. Society now demands it -- and brands get it! They’re on the clock to keep up with digital-first demand. They’re moving as fast as they can to evolve -- and they’re struggling. So, what is the future of fandom? On this podcast, you’ll get the answer. Tune in to hear about what the world has planned for the next generation of digitally-native users directly from chief executives from some of the world’s most recognizable names in sports, fintech, e-commerce, and beyond. And maybe, just maybe, we’ll predict the future together. Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan! Hosted by Adam Conner. The Future of Fandom is powered by Authentic Avenue.