HempAware Radio podcast

45:14

Welcome to another exciting episode of HempAware Radio, hosted by your hemptrepreneurial guide, Tyler Hemp. In today's episode, we have a dynamic duo making strides in the hemp industry: Abner Brown and Nick Gordon, co-owners of Akhenaten Extracts and Capstone Hemp. These innovative entrepreneurs share their journey from working at Lowe's to navigating the challenges and triumphs of the hemp business. We will delve into their unique approach to creating high-quality, full-spectrum CBD products and discuss the fascinating origins of their brand names, inspired by esoteric and Egyptian symbolism. This episode promises insights into the ups and downs of running a hemp company and valuable advice for budding hemptrepreneurs. Whether you're already in the hemp business or just curious about it, this is an episode you don't want to miss. Tune in as we explore their passion for the plant and dedication to improving their community and beyond.…

HempAware Radio

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Building the Future with Hemp with Ray Kaderli 53:14

há 6 weeks53:14

53:14

Welcome to another enlightening episode of HempAware Radio , where we delve into the transformative world of hemp with industry leaders. In this episode, your host Tyler Hemp engages in a dynamic conversation with Ray Kaderli, the visionary founder of the HempBuild Network and the president of the US Hemp Building Association . Ray shares his enthralling journey from real estate into the hemp world, driven by a passion for sustainable building and environmental stewardship. We'll explore the multifaceted benefits of hemp in building and construction, such as carbon sequestration, energy efficiency, and improved health and safety. Ray also discusses the importance of niche focus in business, the evolution of the hemp supply chain, and the strides toward achieving mainstream acceptance through codes and standards. Whether you're an entrepreneur looking to make an impact or simply curious about hemp's potential, this episode promises to provide you with insightful perspectives and actionable knowledge. Tune in as we uncover the rich tapestry of opportunities within the hemp industry and learn how to make a difference—and a dollar—with hemp. About Ray Kaderli Ray Kaderli is a dynamic entrepreneur known for his forward-thinking approach and ability to anticipate industry trends. With a passion for innovation and a knack for capitalizing on emerging opportunities, Ray has successfully navigated the business world by combining profit-driven strategies with a commitment to industry advancement. His enthusiasm for entrepreneurship and strategic foresight has made him a key figure in driving momentum and growth. Ray is dedicated to making a positive impact in the business realm while contributing to the industries he is passionate about. Here is a comprehensive sequence of topics covered in the transcript, with sub-topic bullets below each primary topic: Introduction Welcoming remarks by Tyler Hemp Introduction of Ray Kaderli and his roles The significance of hemp in building and construction Ray Kaderli's Background Ray's journey into the hemp space Initial interest in building sustainable investment properties His experience in recycling and environmental stewardship The impact of the 2018 Farm Bill on his career focus Childhood Influences Connection to real estate and the San Antonio-Austin corridor Influence of family and local environment Development of an entrepreneurial spirit through 4-H projects Mentors and Inspirations Influence of Jay David Bamberger and Malcolm Beck Learning about stewardship and innovation from mentors HempBuild Network and Associations Purpose of the HempBuild Network Role as president of the US Hemp Building Association Collaboration with HempBuild Magazine Challenges and Lessons in the Industry Importance of connecting the dots in the industry Lessons learned from running a hemp business Hemp as a Building Material Benefits of hemp in comparison to standard building materials Common myths and misconceptions about building with hemp Progress and Standards Efforts in research, testing, and standardization The IRC 2024 appendix and its implications for hemp as a building code Market and Future Outlook Rising interest and innovation within the hemp industry The impact of supply chains on cost efficiency and affordability Conclusion Encouragement for involvement and niche specialization Ways to contact and engage with Ray Kaderli and the HempBuild Network…

HempAware Radio

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Creating Healthy Cannabis Experiences: Sheridan Labbé and Brittney Davis on Take Flight's Journey 44:43

há 8 weeks44:43

44:43

Welcome to HempAware Podcasts, where we delve into the vibrant world of hemp and its endless possibilities. In today's episode, " Take Flight Lounge - HempAware Radio," your host Tyler Hemp invites you on a journey into the innovative realms of THC-infused experiences alongside our inspiring guests, Sheridan Labbé and Brittney Davis, co-founders of the trailblazing THCA brand, Take Flight. With a shared passion for health, wellness, and travel, Sheridan and Brittney have crafted a unique niche within the hemp industry, focusing on creating memorable and flavorful experiences through their creatively-named cold-pressed juice shots. Listen in as they share their entrepreneurial paths, the captivating story behind Take Flight, and their ambitious plans woven with personal philosophies on self-discipline and pursuing one’s desires. As we explore the importance of storytelling in marketing, effective communication, and maintaining focus on growth, this episode offers insights into the dynamic landscape of cannabis entrepreneurship, particularly for those seeking 'Cali sober' lifestyles. Join us as we uncover the strategies and inspirations behind their journey and be inspired to take flight in your own endeavors. Let's dive in! Certainly! Here's a comprehensive sequence of the topics covered in the episode text, with subtopics listed below each primary topic: Introduction and Host Background Tyler Hemp's enthusiasm for the hemp industry. Over 20 years of experience in the industry. Introduction of guests Sheridan Labbé and Brittney Davis, co-founders of 'Take Flight.' Guest Backgrounds Sheridan Labbé: Bachelor's in Marketing and MBA. 10+ years in marketing, event hosting, and small businesses. Brittney Davis: 15+ years in marketing and strategy. Florida native, moved to South Carolina. Collaboration journey with Sheridan. Take Flight Brand Focus on health, wellness, and travel. Creative product names like Sunrise on South Beach. Origin story from event collaboration to mobile dispensary idea. Branding and marketing strategy. Cannabis Experiences Brittany's early thirties journey with cannabis. Sheridan's introduction to cannabis through edibles. Initial experiences and memorable moments with cannabis. Inspirations and Influences Sheridan's entrepreneurial grandmother, Nada. Brittney's father, John, as a health and educational role model. Business Strategy and Philosophy Focus on a single product line with multiple flavors. Importance of competitive research and consumer trend analysis. Emphasis on quality control and legal compliance. Product and Market Strategy Target audience: individuals aged 25-40, Gen Z, millennials. Positioning in wellness and "Cali sober" lifestyle markets. Highlighting word-of-mouth and events as effective marketing tools. Challenges related to team growth and management. Personal Messages and Goals Sheridan’s message: Pursuing desires relentlessly. Brittney’s message: Doing things for oneself first for personal motivation. Both guests’ strategies aiming for 2025 growth and expansion. Conclusion and Audience Engagement Host Tyler Hemp’s commendation for guest insights and passion. Invitation for listener feedback and episode engagement. Mention of a free hemp marketing audit available on hempaware.com. Each section captures the flow and focus of the conversation as presented in the episode, highlighting key themes and insights discussed by the speakers.…

HempAware Radio

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Navigating Challenges in Hemp: Lessons from US Hemp Brokerage Founder Jeff Cole 1:02:55

há 10 weeks1:02:55

1:02:55

Welcome to HempAware Radio, where we delve into the dynamic world of hemp innovation and industry impact. In today's hempisode, Tyler Hemp is joined by an esteemed guest, Jeff Cole, founder and president of US Hemp Brokerage . With over 20 years in marketing and brand building, Jeff shares his inspiring journey from investigative journalism to becoming a trailblazing entrepreneur in the hemp sector. We'll explore the pivotal moments that shaped his perspective, including the profound realization of respecting the hemp plant, which transformed his approach to business. Learn how Jeff integrates hemp into his daily life and operations, emphasizing sustainability and social impact while navigating the challenges within the hemp market. We'll also discuss strategic insights into developing successful hemp-based brands, adapting to market changes, and the importance of putting love first in all pursuits. Join us as we uncover the principles and passion that drive Jeff's mission to honor the intrinsic value of hemp and foster growth across diverse industries. on't miss this enlightening conversation about innovation, authenticity, and thriving in the world of hemp. Tyler Hemp is the dynamic host of Hempel Ware Radio, where he explores the burgeoning hemp industry with insightful discussions and expert guests. As a hempetrepreneur, Tyler is deeply embedded in the sector, connecting audiences with influential figures within the industry. In his show, he introduces listeners to key personalities, such as Jeff Cole, founder and president of US Hemp Brokerage. Cole has been instrumental in advancing hemp operations across the nation since 2015. Known for his extensive experience in marketing and brand development, Jeff has successfully launched numerous hemp brands into both national and international markets. Besides hosting the radio show, Tyler encourages his audience to leverage tools like the free hemp marketing and website audit available at hempaware.com, underscoring his commitment to fostering growth and innovation within the hemp community. Jeff Cole's Journey in the Hemp Industry: Started with Pure Hemp Technology and Restorative Botanicals. Advocated for their merger due to aligned values and standards. Pursued U.S. Hemp Brokerage focused on growing hemp. Challenges Faced: Overseeing multiple farms with dishonest team leaders. Pivotal dream about honoring the hemp plant, shifting his business approach. Business Philosophy: Emphasizes social and environmental benefits over financial gain. Views plants as sentient beings, restructuring the business model. Incorporates personal respect for the plant into life and business. US Hemp Brokerage: Four divisions integrating hemp across various industrial sectors. Offers comprehensive solutions, including consulting for cannabinoid brands. Supports clients in developing hemp-based products across categories. Personal Lifestyle: Jeff integrates hemp into his own lifestyle with hemp-based foods, toiletries, clothing, and home products. Philosophical Insights: Advocates "putting love first" in all aspects of life. Focus on love leads to natural positive outcomes, illustrated through gardening and relationships. Emphasizes authenticity, integrity, and discernment influenced by his life experiences and mentors. Market Adaptation: COVID-19 pandemic led to a shift in retail market conditions. Increased focus on online and digital solutions. Challenges in competition between brokerage-managed online sales and clients’ efforts. Consulting and Education: Educates clients on the hemp market and history. Helps clients develop unique selling propositions (USPs) for hemp products. Supply Chain Management: Provides clients access to established suppliers. Generates margins from supplying clients with competitively priced materials. Business Strategy: Emphasizes scalability and starting small to reinvest profits. Advised clients on managing costs and profit margins for sustainability. Energy Efficiency and Green Building: Advocated for energy-efficient buildings and financing solutions. Discussed generating electricity efficiently with a 1% closing credit program. Influences and Background: Born at the Air Force Academy, influenced by the military and sustainability values. Worked in green building, environmental activism, and media. Developed extensive expertise in brand development and the triple bottom line approach. Personal Reflection and Future Aspirations: Reflected on the lasting influence of his endeavors. Continues to impact the hemp industry with sustainable innovations.…

HempAware Radio

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David Paleschuck's Lessons in Effective Cannabis Branding 1:10:25

há 12 weeks1:10:25

1:10:25

Welcome back to HempAware Radio! In today's episode, titled "Branding Bud on HempAware," we're diving deep into the ever-evolving world of cannabis branding with our esteemed guest, David Paleschuck. As a pioneering force in the industry with nearly two decades of experience, David is at the forefront of helping cannabis brands flourish. He's the author of the Amazon bestseller " Branding Bud " and his latest book " Cannabis versus Marijuana: Language Landscape in Context ," both of which explore the pivotal role of language in shaping perceptions of cannabis. Join our host, Tyler Hemp, as we explore the dynamic landscape of cannabis marketing, uncover the secrets to building successful brands, and navigate the challenges of creating customer ambassadors in this rapidly-growing industry. Whether you're a seasoned entrepreneur or just curious about the business of bud, this episode promises to be an enlightening journey into the heart of cannabis culture and branding. Plus, don't miss out on a free hemp and website marketing audit available at hempaware.com . Let's dive in! Certainly! Here's a comprehensive sequence of topics covered: Historical Overview of Branding 1950s-1960s: Focus on efficiency in products and services. 1970s-1980s: Brands centered around consumer feelings and societal positioning. 1980s-1990s: Brands become part of consumer identity with logos. 2000s: Emergence of belief-based marketing with a focus on values like sustainability. Current Branding and Consumer Trends Uncertainty influenced by AI and deepfakes. Importance of transparency and education in brand differentiation. Movement towards health, wellness, and sustainability. Challenges in balancing business ethics with investor interests. Triple bottom line approach considering people, planet, and profits. Language and Perception Contextual language use: "weed" vs. "cannabis." Normalizing cannabis through appropriate terminology. Historical usage of "marijuana" and its negative perception roots. Language distinctions: "Cannabis vs. Marijuana," "Recreational vs. Adult Use." Cannabis Industry Insights and Branding Lessons David Palaszuk's role in developing and infusing brand meaning. Case study: Evergreen Herbal's Blaze American Cola targeting veterans. Brand consistency importance: Example of contradictions in sustainability. Guest Background and Career Progression David's experience with art, culture, and branding. Transition from art to corporate roles, and finally to cannabis industry. Philosophical Perspectives and Personal Insights Importance of living in the present ("now") inspired by Eckhart Tolle. Impact of historical context on cannabis prohibition. Reflections on aligning corporate and creative backgrounds. Consultancy Approach and Marketing Strategies Identifying target audience and creating customer personas. Effective communication through understanding audience needs. Strategic brand development and market entry strategies. David Palaszuk’s Publications and Courses Book: "Cannabis versus Marijuana: Language Landscape in Context." Course on creating a meaningful cannabis brand. Importance of understanding customer needs in branding. Conclusion and Audience Engagement Host's appreciation for the discussion and invitation for listener interaction. Promotion of resources like brandingbud.com for additional learning. Additional Lessons from David's Experience Successful campaigns with Mastercard and American Express. Contribution to Dope Magazine and licensing with High Times. Importance of trust, lifestyle marketing, and market understanding in branding.…

HempAware Radio

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Kenya Hemp Conference: Setting the Stage for Africa's Hemp Revolution 39:13

há 15 weeks39:13

39:13

Welcome to HempAware Radio, where we're diving into the transformative potential of industrial hemp with a focus on global initiatives. In this hempisode your host Tyler Hemp is joined by Angel Israel, a leader in sustainable development and the driving force behind the upcoming Kenya Hemp Conference . Angel, also known as Alexis Hubbard, shares her inspiring journey from Sumter, Michigan, to influencing Kenya's burgeoning hemp industry. With a keen eye for community empowerment and innovation, Angel discusses her groundbreaking research agreement with the Kenyan government to advance the industrial hemp sector, backed by Savor the World and recent support from the US. Join us as we explore how the conference, set to take place in Nairobi this January, aims to position East Africa as a global hub for industrial hemp, creating economic opportunities and promoting environmental stewardship. From biofuel innovations to sustainable agriculture, we're unpacking the long-term benefits of hemp and the marketing strategies essential for breaking down stigmas. Whether you're new to the industry or a seasoned enthusiast, this episode is packed with insights and opportunities to engage with Africa's growing hemp landscape. Stay tuned as we learn from Angel's persistence and commitment to making a lasting impact in East Africa and beyond. Discovery more and register today: kenyahemp.com Get your FREE Hemp Website & Marketing Audit today: HempAware.com…

HempAware Radio

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Marketing Hemp: Strategies for Success in a Crowded and Regulated Space 11:51

há 16 weeks11:51

11:51

Welcome to HempAware Podcasts , where we're diving deep into the fascinating world of hemp marketing. In this episode, hosts Chris and Jenny explore the unique challenges and opportunities facing hemp businesses in today's dynamic landscape. We'll introduce you to HempAware, a niche marketing agency specializing in the hemp and cannabis industries, and discuss their claim of "hempowering" sales through targeted marketing strategies. With insights into navigating regulatory hurdles and standing out in a crowded market, Chris and Jenny examine the agency's use of Fractional CMOs and content marketing to grow hemp businesses. We'll also delve into the expertise of Tyler Hoff and Dodee Schmitt, the seasoned "hempsters" behind HempAware, and consider the potential for a truly hemp-powered future. Whether you're a hemp enthusiast or new to the industry, join us as we unpack the stories and strategies shaping hemp marketing today. Key Points Covered in this Hempisode Certainly! Here's a comprehensive sequence of topics covered in the podcast transcript, organized with sub-topics: Introduction to Hemp Marketing Importance of hemp marketing. Hemp marketing's unique challenges and current relevance. Introduction to HempAware Description of HempAware as a marketing agency. Focus on their niche in hemp and cannabis industries. Claim of helping increase sales. Challenges in Hemp Marketing Stigma and perception issues. Legal and regulatory challenges. Increased competition in the market. HempAware's Marketing Approach Emphasis on targeted marketing. Importance of finding and resonating with the ideal customer. Fractional CMO Offering Explanation of fractional CMO concept. Benefits for smaller hemp businesses. Expertise in the Hemp Industry Industry-backed expertise advertised by HempAware. Specific mention of Tyler Hoff and Dodie Schmidt. Proof of Success Mention of a case study with BulkHempWarehouse.com. Success metrics such as traffic and sales growth over 10 years. Content Marketing Strategy Offerings like blog posts and articles. Discussion of the risks and challenges due to restrictions and censorship. Standing Out in Hemp Marketing The importance of storytelling and branding. Balancing professionalism with creativity ("Hempster" persona). Adapting to Digital Changes How HempAware approaches new digital platforms and challenges. The role of real-time testing on BulkHempWarehouse.com. Comparative Market Strategies Differences between marketing raw materials like bulk hemp seeds versus finished products like CBD skin care. Emotional and Visual Appeal in Marketing Importance of creating an aesthetic experience. Necessity of commanding attention and overcoming skepticism. Vision of a Hemp-Powered Future Ambitious goal of HempAware to reach 108,000,000 people and companies. Challenges beyond marketing such as legislation and infrastructure. Final Takeaways for Listeners Reminder of the difficulty of hemp marketing. The potential long-term rewards for those committed. Each topic and sub-topic in this list captures the core elements discussed in the podcast transcript.…

HempAware Radio

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Guerrilla Marketing and Hemp's Sustainable Future: Insights from HempSmith Clothing 43:55

há 17 weeks43:55

43:55

Welcome to HempAware Radio, where we're diving into the heart of the hemp industry with a special guest, Arlo Estill from HempSmith Clothing . In this episode, we explore the unique entrepreneurial journey of Arlo, who took the reins of HempSmith to honor his late brother Zafer's legacy. Broadcasting from Pittsboro, North Carolina, HempSmith offers durable and stylish hemp apparel, including hand-dyed and printed clothing that everyone is buzzing about. Our discussion with Arlo covers everything from innovative marketing strategies that defy convention, like word-of-mouth and community events, to the profound environmental and health benefits of hemp-based materials. oin us as we delve into hemp's rich history, its challenges, and its promising future alongside Arlo's vision for sustainable growth through hemp in construction and beyond.T une in to be inspired by how passion, personal relationships, and a focus on community can shape a thriving hemp business. About the Host and Guest Tyler Hemp is the dynamic host of Hempaware Radio, where he engages listeners with his entrepreneurial spirit and passion for hemp innovation. Known for his energetic "Hempisodes," Tyler is dedicated to empowering and enlightening his audience about the vast possibilities of hemp. With a keen focus on eco-friendly lifestyle choices, he frequently collaborates with pioneers in the industry, such as Arlo Estill of HempSmith Clothing. This brand stands out for its creative fusion of style and sustainability, offering hemp apparel with unique designs through tie-dye, printing, and embroidery. Tyler Hemp continues to inspire and inform, making significant strides in the hemp industry. Key Topics we Covered in this Show 1. Host Introduction Introduction of the show "HempAware Radio" Guest introduction: Arlo Estill from HempSmith Clothing 2. HempSmith Clothing Location: Pittsboro, North Carolina Product offerings: Durable and stylish hemp clothing, including socks, hats, and t-shirts Background on HempSmith Founded by Arlo's brother Zafer during high school in 2015 Origin: Began with embroidering a hemp leaf on a t-shirt Continuation by Arlo after Zafer's passing in 2016 Growth to a storefront location 3. Marketing Challenges in the Hemp Industry Difficulty in finding and engaging customers Skepticism towards conventional marketing strategies HempSmith's Approach Reliance on word-of-mouth and organic growth Benefitting from physical location in Pittsboro Guerrilla marketing strategies: annual fashion shows, support for local artists 4. Event Participation and Community Involvement Pop-ups and music festivals like Shikori Grassroots Community-driven event experiences 5. Passion for Hemp Building Materials Hempcrete and hemp wood flooring discussed as solutions to environmental issues Potential to replace toxic traditional building materials 6. Sustainability and Environmental Discussion Hemp's role in reducing carbon output in construction Advocate for replacing petroleum-based materials 7. Economic Considerations and Support Disparity in government support for hemp industries Call for increased support to encourage sustainable practices 8. Entrepreneurial Challenges and Advice Importance of saying no and protecting one's energy Emphasis on focus and specialization to achieve impact 9. Arlo's Entrepreneurial Journey & Inspirations Family background in sustainable businesses Influence of parents’ involvement in biodiesel and nonprofit work 10. Personal Development and Business Success Training the mind and aligning beliefs with outcomes Personal mastery over technical marketing strategies 11. Historical Insights and Hemp Awareness Historical uses of hemp, e.g., Navy ropes and wagon covers Slogan to reintroduce hemp to public awareness 12. Future Exploration and Potential of Hemp Discussion on hemp's versatility in economy Role in creating the sustainable economy and reducing petroleum dependency 13. Conclusion and Audience Engagement Wrap-up by Tyler Hemp, seeking audience topics for future shows Positive sign-off from Tyler and appreciation of Arlo's insights…

HempAware Radio

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The Power of Hemp: Carbon Credits and Sustainable Development with Tao Climate 36:29

há 18 weeks36:29

36:29

Welcome to HempAware Radio , where we explore the transformative potential of hemp in business growth and environmental sustainability. In this episode, we are joined by Gary Burns from Hemp Offset and Tao Climate. Together with our host Tyler Hemp, Gary shares the groundbreaking work his company is doing to shift global perceptions and expand the utility of hemp as a sustainable alternative to traditional materials. Discover how Tao Climate is addressing the urgent global need for housing using modular hemp constructions and how hemp's rapid growth is being harnessed for carbon sequestration, appealing to major tech players like Google. We delve into the shortcomings of conventional carbon credit systems and show how hemp offers a more immediate solution for carbon capture, with insights into their pilot project in Ukraine. Tune in as Gary explains how you can support or join their initiatives aimed at creating a healthier planet through strategic partnerships and innovative solutions. Let's embark on a journey through the world of hemp and its promising role in combating climate change. Introduction to Gary Burns and His Work Gary Burns' role as a guest on HempAware Radio. His work with Hemp Offset and Dow Climate. Inspiration from the UN Sustainable Development Goals and the Paris Agreement. Hemp as a Sustainable Solution Transforming perception and utility of hemp. Use of hemp in creating biofuels and bioplastics. Addressing housing needs with modular hemp constructions. Tao Climate and Sustainable Actions Establishment of the Tao Climate brand for balance and environmental responsibility. Encouragement for individual actions symbolized by their butterfly logo. Collaboration with Tech Companies Partnership with Google, Microsoft, Meta, and Salesforce. Purchase of 20 million tons of nature-based carbon credits. Integration of hemp into Google's sustainability strategy. Addressing Climate Change Skepticism Scientific evidence of CO2 increase since industrialization. The critical need for emission reduction and CO2 removal. Hemp’s Role in Carbon Sequestration Hemp's advantages over traditional carbon sequestration methods. Rapid carbon removal capacity and benefits of hempcrete. Pilot project in Ukraine for carbon credits. Criticism of Carbon Credit Systems Flaws in traditional carbon credit systems. Need for transparency and trust in voluntary carbon markets. Economic Model and Pilot Projects Carbon credit pricing and value chain. Revenue distribution between growers, builders, and platform verification. Future Vision and Environmental Benefits Widespread use of hemp in construction. Healthier living environments with non-toxic properties. Involvement Opportunities How people can participate and support Tao Climate’s initiatives. Gary Burns' Background and Shift to Hemp Transition from tech to hemp. Founding Hemp Offset with co-founder Felix. Recognition and Achievement Participation in Google's Startups for Sustainable Development program. Recognition in Elon Musk's $100 million XPRIZE for carbon removal. Mission and Broad Impact Creating a win-win-win scenario for customers, projects, and nature. Commitment to sustainable initiatives and further expansion. Learn more and get involved: TaoClimate.com | HempAware.com…

HempAware Radio

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Transformative Hemp Marketing: Bridging Purpose and Profit with Powerful SEO Techniques 34:43

há 20 weeks34:43

34:43

Welcome to HempAware Podcasts, where the fusion of hemp marketing and SEO strategies takes center stage. In today's episode, "iHempMarketing _ HempAware Radio," host Tyler Hemp is joined by SEO specialist Jackie Smith, the founder of 3 Pillars Marketing . Dive into a rich discussion on the pivotal role of genuine help in marketing, and explore how SEO serves as a cornerstone for hemp businesses navigating advertising restrictions. Discover insights on crafting user-centric content, leveraging local SEO, and engaging customers as brand advocates. If you're ready to transform your marketing approach with sustainable practices, tune in as we unravel how to connect more deeply with audiences while emphasizing problem-solving and cooperation. Don't forget, your input is valuable—suggest future topics for the show through email. Let’s get started! Who is Jackie Smith? Jackie Smith is a seasoned entrepreneur with a passion for the earth and a flair for business. Over the years, Jackie has embarked on numerous ventures, primarily centered around gardening and sustainable agriculture. From working as a personal gardener and providing weed-pulling services to cultivating organic produce for farmers markets and maintaining a permaculture homestead, Jackie has consistently found ways to transform a love for the soil into successful business endeavors. Throughout these experiences, Jackie discovered the essential art of self-promotion, realizing a natural talent for marketing well before venturing into that field. Jackie's journey exemplifies a harmonious blend of hands-on work and business acumen, rooted in a deep connection to nature. Key Topics Covered in this Hempisode Certainly! Here's a comprehensive sequence of topics covered in the episode iHempMarketing _ HempAware Radio : Introduction and Purpose Introduction of host Tyler Hemp and guest Jackie Smith. Focus on using SEO to improve marketing strategies for hemp and cannabis brands. Guest Introduction Introduction of Jackie Smith as an SEO specialist and founder of 3 Pillars Marketing. Focus on sustainable practices and eco-friendly businesses. Background of Jackie Smith Transition from personal gardening and organic farming to industrial hemp and regenerative agriculture. Core Discussion: Sincerity and Value in Marketing Importance of providing genuine help and value. Marketing as a tool for communication and problem-solving. Key Message from Jackie Smith Focus on the interconnection of people and giving back to potentially eliminate issues like poverty and illness. Customer-Focused Marketing Importance of addressing customer issues rather than self-promotion. Discuss competitors as a way to introduce lesser-known products. Shifting Marketing Language and Practices Prioritizing customer needs and goals in marketing language. Use of technical SEO strategies to capture market share. Role of Technical SEO Improve rankings with problem-solving headings (H1) and optimized image alt tags. Importance of relevant keywords in image alt tags. SEO Effectiveness and Content Strategy User engagement impacts SEO rankings. Importance of high-quality, updated content to reduce bounce rates. Maintaining Content Consistency The importance of regularly updating and maintaining high-quality content. Engaging web and social media experience akin to a good movie. User-Centric SEO Prioritizing user value and problem-solving while optimizing for search bots. Local vs. National SEO Understanding regional nuances for local SEO. Maintaining and updating a Google Business Profile. Engagement and Tracking Metrics Key performance indicators: user engagement, click-through rates, conversion rates. Engagement metrics include time spent on pages. Sales Funnel and Post-Sale Strategy Tracking user progression through the sales funnel. Engaging customers as brand ambassadors post-sale. Value-Driven Marketing Emphasizing value without expecting direct returns. SEO Basics and Strategy Importance of SEO for hemp businesses due to advertising restrictions. Strategy involves market and keyword research and understanding target persona. Common Mistakes in SEO Not identifying target audience or using the appropriate channels effectively.…

HempAware Radio

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Hemp's Resilience: Addressing Environmental and Economic Challenges with Victor Kolbe 36:02

há 21 weeks36:02

36:02

Welcome to this episode of HempAware Radio, where we delve into the future of sustainable materials with our guest, Victor Kolbe. Join host Tyler Hemp as they explore the incredible potential of industrial hemp and flax as eco-friendly alternatives to traditional materials like cotton and bamboo. Discover the historical significance of hemp , its applications in various industries, and how it's reclaiming its place as a leader in sustainable practices. Victor shares insights from his award-winning documentary, " Fibers: The Roots of Industrial Hemp ," which highlights the environmental and economic benefits of hemp. Together, Tyler and Victor discuss the movement towards greener practices, address the pitfalls of greenwashing in the industry, and underscore the urgent need for education and advocacy. Tune in for a thought-provoking conversation that champions hemp’s role in achieving global sustainability goals and shaping a more resilient future. Victor Kolbe's Bio Victor Kolbe is a visionary advocate for sustainable agriculture, passionately promoting the environmental benefits of hemp as a versatile and eco-friendly resource. Within just two months, Kolbe recognized the plant's potential to revolutionize industries such as construction and textiles due to its rapid growth, low water usage, and minimal need for pesticides. Inspired by its ability to yield multiple harvests annually, he questioned why hemp wasn't more widely adopted despite its advantages. Kolbe's dedication seeks to shift the conversation around cannabis, focusing on its industrial promise rather than its recreational associations. Through his advocacy, he aims to break down the stigma surrounding hemp and promote its integration into mainstream production practices. Here is a comprehensive sequence of topics covered in the episode of HempAware Podcasts titled "HempAware Radio - Victor Kolbe," along with sub-topics: Certainly! Here is a comprehensive sequence of topics covered in the episode of HempAware Podcasts titled "HempAware Radio - Victor Kolbe," along with sub-topics: Alternatives to Traditional Materials Benefits of hemp and flax over cotton and bamboo. Criticism of greenwashing in bamboo products. Environmental and health issues from bamboo processing. Investment in Hemp and Flax Advocacy for increased production and investment. Creation of environmentally friendly jobs. Reduction of reliance on petroleum-based materials. Public Perception and Legalization Movements Shift towards sustainable materials. Impact of legalization movements on industrial hemp awareness. Applications and Benefits of Hemp Diverse applications in construction, clothing, and nutrition. Contribution to climate goal achievements. Sustainable practices benefiting soil and water conservation. History and Significance of Hemp Historical use of hemp for buoyant maritime safety. Early innovations in bioplastics by Alexander Parkes. Criticism of Modern Material Practices Issues with the recycling process and emphasis on bioplastics. Environmental and health impacts of GMO cotton and synthetic fibers. Hemp and Linen as Fiber Alternatives Benefits of reduced chemical and resource requirements. Call for increased public education on hemp benefits. Documentary and Education Information about Victor Kolbe's documentary "Fibers: The Roots of Industrial Hemp." Documentary's award and educational purpose. Platform for Collaboration and Business Support Tyler Hemp's promotion of collaborative ideas on hemp topics. Offering of business support via hempaware.com. Victor Kolbe's Background and Influences Transition from environmental science to advocacy and documentary filmmaking. Influences from "An Inconvenient Truth" and questioning of traditional materials. Hemp's Historical Context and Decline Historical prevalence of hemp in clothing. Impact of synthetic fibers' rise and negative cannabis perceptions. Regulatory Challenges Example of a UK hemp farm facing licensing issues. Exploration of challenges and solutions in hemp integration. Economic and Environmental Impact Economic interests driving the switch to synthetic fibers. Environmental benefits of hemp and flax overlooked. Each topic and sub-topic provides a clear overview of the comprehensive themes discussed in the podcast episode featuring Victor Kolbe.…

HempAware Radio

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Old Pueblo Hemp Co on Hemp Homes and Eco-friendly Construction 36:10

há 21 weeks36:10

36:10

Welcome back to HempAware Radio, where we engage in enlightening conversations about hemp and its incredible prospects for the future. In this episode, host Tyler Hemp is joined by Mikaela Machado, a passionate advocate of sustainable building from Old Pueblo Hemp Co. Mikaela delves into the pressing issue of "toxic building syndrome," bringing awareness to how conventional building materials may be harming our health. She introduces hempcrete as an eco-friendly solution capable of significantly reducing energy costs and improving air quality. Beyond its environmental benefits, Mikaela highlights hemp's potential as a versatile material for construction that could help decrease global carbon emissions, create jobs, and offer safe environments in schools and hospitals. Together, they discuss the artistic nuances and building techniques of using hemp in construction, including innovative methods like prefabricated systems and spraycrete. Tune in as Mikaela shares her journey and insights on how hemp can revolutionize our homes, contributing to a healthier and sustainable future. Don't miss out on this inspiring dialogue about the plant that might just save the world—listen in and discover the potential of hemp with HempAware Radio.…

HempAware Radio

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Integrating Hemp into Africa's Agricultural Ecosystems with Hempo-Sapiens 38:46

há 21 weeks38:46

38:46

Welcome to HempAware Radio, where we dive into the world of hemp entrepreneurship and innovation. I'm your host, Tyler Hemp, and on today's episode, I'm thrilled to welcome Phivo Artemides, the visionary founder of Hemposapiens . With a deep-rooted connection to South Africa's vibrant ecosystem, Phivo is on a mission to integrate industrial hemp into regional bioregions, specifically focusing on sustainable solutions in sub-Saharan Africa. Discover how Hemposapiens is bridging gaps for small-scale farmers with services like market access and viability assessments, all while advocating for eco-friendly agricultural practices. We'll explore hemp's incredible potential—from bioplastics to building materials—and how it stands as a key player in transforming industries and reconnecting us with the natural world. Stay tuned for insights into the economic and ecological promise of hemp, set against the backdrop of South Africa's unique agricultural climate. And remember, for podcast suggestions, reach out to us at hempaware.com. Let's embark on this journey to redefine the future of industrial hemp together. Certainly! Here's a comprehensive sequence of topics covered in the episode "Hempo-Sapiens _ HempAware Radio," with sub-topic details: 1. Podcast Introduction - Host: Tyler Hemp - Introduction of Guest: Phivo Artemides from Hemposapiens 2. Company Overview: Hemposapiens - Forward-thinking company focused on sustainable hemp-based solutions - Aim to redefine the future of industrial hemp with sustainability, health, and innovation 3. Guest Background: Phivo Artemides - Grew up in South Africa - Influenced by the country's diverse nature and sociopolitical landscape - Connection to nature and economies 4. Educational Background - Holds a master's degree in sustainable energy efficient cities - Thesis on hemp's viability for energy-efficient materials in South Africa 5. Hemp's Potential - Versatile agricultural product - Uses in bioplastics, textiles, building materials, and biofuel - Push for destigmatization 6. Hemp and Health - Personal motivations including his mother's battle with cancer - Exploration of cannabis as a misunderstood but powerful medicine 7. Hempo-Sapiens Mission and Services - Integration of hemp into sub-Saharan Africa's ecosystems - Suitability of hemp for specific regions like Mpumalanga, South Africa - Support for small-scale farmers through sustainable market creation for industrial hemp - Scoping and viability assessments for farmers and businesses 8. Challenges and Solutions for Farmers - Lack of access to services, infrastructure, microcredit loans, markets, and processing - Struggles with accessing quality seeds and regenerative fertilizers - Offering market access, relationship building, and ensuring profitable connections 9. Hemp's Environmental Impact and Economic Importance - Agroecologically restorative crop - Bioremediation, carbon sequestration, and pollination aid - Contributions to the bioeconomy with products like hempcrete, textiles, and biofuels 10. Local Initiatives in South Africa - Focus on Mpumalanga - Regenerative agricultural value chain with industrial hemp 11. Key Challenges in the Hemp Industry - Need for stable genetics - Limited access to processing facilities - Market demand affected by stigma and misunderstanding 12. Market Presence and Products in South Africa - Mostly niche store availability of hemp products - Products include hemp seeds, oil, powder, clothing, and building materials 13. Advice for Entrepreneurs - Targeting niche markets - Educating consumers on hemp vs. psychoactive cannabis - Utilizing local resources 14. Personal Philosophy and Vision - Passion and purpose within the hemp industry - Hemp as a catalyst for reconnecting humanity with the earth - Potential to transform industries 15. Networking and Education Emphasis - Importance of finding a niche and networking - Destigmatizing hemp as a health food product - Providing value through education without hard selling 16. Contact and Resource Information - Contact Hemposapiens through hempodashsapiens.com - Complimentary marketing or website audit available at hempaware.com - Contact podcast via support@hempaware.com for guest or topic suggestions - Phivo Artemides available on LinkedIn This sequence offers an organized view of the topics and sub-topics discussed during the podcast episode.…

HempAware Radio

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The Struggle to Win with Hemp in South Africa with Ben Sassman of Hemp 4 Life 27:42

há 22 weeks27:42

27:42

Welcome to another enlightening episode of HempAware Radio! I'm your hemptrepreneurial host, Tyler Hemp, here to empower your world with essential knowledge, updates, and education on the flourishing world of industrial hemp. Today, we have a captivating guest, Ben Sasseman, joining us all the way from South Africa. Ben, the founder of Hemp 4 Life, has a fascinating journey from working with foreign governments to diving into the burgeoning hemp industry. His startup, launched in 2022, is navigating significant challenges while seeking strategic partnerships to source raw CBD hemp extract. In this episode, we’ll delve into his background, explore the trials and triumphs of running a hemp business, and discuss the unique landscape of hemp cultivation in South Africa. Whether you’re an established business or just starting out, Ben’s story offers invaluable insights that could help you on your hemp journey. Tune in to learn more! Hemp4life.co.za…

HempAware Radio

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Marketing Raw CBD Products: Justin Benton’s Strategies and Insights 30:11

há 25 weeks30:11

30:11

Sure, here's a comprehensive sequence of topics covered in the text with sub-topic bullets: Introduction - Overview of the podcast and the episode. - Introduction of speakers: - Tyler Hemp: Host - Justin Benton: Guest, CEO of 101 CBD Entourage Effect - Incorporation of raw cannabis components (enzymes, cofactors, flavonoids, terpenes) for a synergistic effect. Consumption Methods - Benefits of eating raw cannabis plants. - Neurological support - Anxiety relief - Pain management CBDA vs. CBD - Advantages of raw CBDA over decarboxylated CBD. Endocannabinoid System - Explanation of the endocannabinoid system in mammals. - Benefits of supplementing the system with cannabinoids. - Balancing bodily systems (skeletal, hormonal, cardiovascular) Advocacy for Raw Cannabis - Daily consumption as a dietary essential. - Dr. William Courtney’s advocacy for raw cannabis. Topical Cannabis Products - Benefits for pain, inflammation, and skin issues. - Ease of use as an entry point for new users. Business and Marketing Insights - Justin Benton’s background in direct marketing. - Marketing challenges: - Facebook account shutdowns and ad approvals - Shift to online sales during COVID-19. - Strategies for organic marketing. - Success stories: - Andy Elliott’s use of organic video content for high revenue. 101 CBD Company Genesis - Founded due to Justin Benton’s personal experience with his son’s autism. - Focus on full-spectrum, raw, whole plant CBD extracts. - Inspiration from Dr. William Courtney’s research on raw cannabis. Business Challenges and Advice - Initially providing products for free. - Transition to charging to sustain and expand the business. - Goals to reach a billion people by 2025. Entrepreneurial Advice - Encouragement to follow passion and instincts. - Importance of having a strong “why”. Product Differentiation - Preservation of CBDA in Justin’s products. - Comparison with other companies’ methods (heating cannabis). - Historical use of raw cannabis. Practical Tips for Users - Personal growth and juicing of cannabis. - Recommended products. Key Figures in Cannabinoid Research - Dr. William Courtney - Dr. Rafael Meshullam Marketing Strategies - Emphasis on continuity programs (subscriptions). - Caution against paid ads on Facebook and Instagram. - Focus on high-quality content and effective sales funnels. - Building an email list with a lead magnet. Philosophical View on Hemp - Analogy comparing raw hemp’s benefits to aloe vera’s sunburn relief. - Importance of hemp for health and consciousness. Final Remarks - Promotion of services and products. - Call to action for listener engagement. - Feedback and ideas invitation. - SEO checklist eBook promotion. Learn more: HempAware.com 101CBD.org…

HempAware Radio

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Rising to the Challenge: Hometown Hero's Resilience and Innovation in the Hemp Market 51:01

há 28 weeks51:01

51:01

Welcome to HempAware Podcasts! In this episode, " Hometown Hero ," we dive into the world of the hemp industry with special guests Cynthia Cabrera and Ryan O'Keen from Hometown Hero, a company dedicated to making a positive impact in the community. Join host Tyler Hemp as he discusses the challenges and successes of Hometown Hero in navigating state regulations and legislative obstacles. The guests share their experiences with legal battles, customer engagement, and the importance of love, giving back, and community building in the industry. Discover how Hometown Hero shifted their focus from traditional marketing to listening to customer feedback and incorporating it into their strategies. Learn about their mission to support veterans and promote freedom, and how they overcame challenges in the Texas hemp industry. Get insights into product development, marketing strategies, and the growth of Hometown Hero, offering a behind-the-scenes look at the resilience and innovation required to thrive in the emerging hemp market. Tune in for an engaging discussion on the future of the hemp industry, the power of storytelling, and the impact of regulatory developments on product offerings. Don't miss out on this insightful episode with valuable takeaways for entrepreneurs and enthusiasts in the hemp and cannabinoid market. Ryan is a long-time friend and colleague of Lucas, having known him for over a decade. They both come from the crypto space and have been working together at Hometown Hero for about 10 years, since its inception. They originally met while working at one of the largest Bitcoin miners in the world. Lucas has been a mentor to Ryan, particularly in the areas of business, sales, and marketing. Lynn Lucas Gilkey is their CEO.…

HempAware Radio

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Eco-Friendly Rhythms: Shawn Andres Shares the Taproot Hemp Drums Story 45:01

há 31 weeks45:01

45:01

Welcome back to HempAware Radio, where we dive deep into the world of hemp and cannabis business, education, and innovation. In today's episode, we have a special guest, Sean Andres, the founder of Taproot Drums , who shares his inspiring journey of creating high-quality, eco-friendly drums using hemp. Host Tyler Hemp and Sean bond over their shared passion for music and sustainability, leading to an insightful conversation about Sean's entrepreneurial inspiration, the process of making hemp wood drums, and the importance of eco-friendly options in today's market. Join us as we explore the potential of hemp in music, sustainable entrepreneurship, and the power of customer feedback. Stay tuned to discover how Sean's unique approach is changing the game in the world of drum making. About Sean Andres Sean Andres is a musician and entrepreneur who found his passion for eco-friendly products through his journey with hemp. Already running his own business making musical instruments and accessories, he had a lightbulb moment when he discovered the possibilities of using hemp as a material. This led him to reprogram his consciousness and adopt an eco-friendly mission for his business. Now, Sean is dedicated to creating sustainable and environmentally friendly products as a musician and business owner. Key topics Covered on the Show Entrepreneurial Inspiration and Creative Journey - Shawn's early days as a musician and freelancer - Valuing connection with others - Inspiration from a percussion convention discussing endangered resources and the need for new materials - Shawn's discovery of hemp through a video about hempcrete - Inspired by the potential of the material - The unique combination of music, sustainability, and entrepreneurship Drum Making Process and Product Features - Shawn's process of handcrafting hemp wood drums - Time spent on crafting each drum - Small batch production for customer satisfaction and waste reduction - The sustainability and eco-friendly aspects of hemp wood drums - Janka hardness rating comparable to rosewood - Different tone and texture - Customer feedback and continuous improvement - Collecting feedback and data from customers - Positive feedback on sound quality and uniqueness - Continuous improvement of craft and sound Market Engagement and Customer Perception - Customer demand for eco-friendly products - Less than 10 explicit requests for sustainability - The concept of people not asking for something until they see it as an option - Success of artist affiliations and endorsements - Word-of-mouth and influencer marketing effectiveness - The impact of customer engagement and endorsements Risk-taking and Embracing Change - The significance of taking risks for growth - Limiting risk limits opportunity - Embracing uncomfortable situations to progress - The value of embracing discomfort for personal and professional growth Advocacy for Eco-friendly Choices - The need for consumers to demand better and more eco-friendly options from companies - Shifting responsibility from individual consumers to companies - Advocating for sustainability on a larger scale - Reaching out to brands, governmental bodies, and major corporations to promote sustainability Call to Action and Engagement Channels - Direct engagement with customers and listeners - Redirecting to Taproot Drums' website and Instagram for more information - Encouraging direct communication with customers and listeners…

HempAware Radio

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Building a Sustainable Future with Corey Hughes: Leveraging Hemp for Positive Impact 41:13

há 33 weeks41:13

41:13

Welcome to HempAware Podcasts! In this hempisode , our hosts Tyler and Corey delve deep into the world of sustainable building materials and the incredible potential of hemp. Corey hughes, from Pass It Forward, joins the conversation to share his experiences in navigating the challenges of integrating hempcrete in construction. From tackling misconceptions and obtaining permits to promoting inclusivity and workforce development, Corey's passion for hemp as a building material shines through. The episode also explores the benefits of hemp, its impact on air quality, and the innovative 5th element binder. Join us as we uncover the vast possibilities of hemp in creating a greener, healthier world. Topics we covered in this show: 1. The infrastructure for green technology in California 2. Integration of electrical and plumbing systems in hempcrete homes 3. Challenges of obtaining permits for hempcrete construction 4. Misconceptions about hempcrete 5. Shift in the cannabis industry towards building with industrial hemp 6. Benefits of hemp as a building material 7. Significance of carbon credits for farmers in the hemp industry 8. Development of decortication machines 9. Hempcrete's impact on air quality 10. Pass It Forward's mission and initiatives 11. The 5th element binder and Pass It Forward's educational programs 12. Challenges in convincing building officials about hemp insulation 13. Need to address misconceptions and miseducation about hemp as a building material 14. Collaboration with agricultural and government entities 15. Assistance and guidance for promoting hemp as a building material 16. Exploration of hemp's potential beyond insulation Learn more at: pifcalifornia.org and hempaware.com…

HempAware Radio

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Building Confidence in the Cannabis Industry: Expert Advice with Mika from Acannability 42:42

há 35 weeks42:42

42:42

Welcome to HempAware Radio! Today's episode, "Acannability," features a thought-provoking conversation with Mika, the co-founder of Acannability , a groundbreaking cooperative advertising agency for the hemp and cannabis industry. Mika shares her insights on the future of the industry, emphasizing the importance of education, advocacy, and federal regulations. She offers valuable advice for new businesses, discusses successful marketing strategies, and underlines the transformative power of hemp and CBD. This episode is packed with expert knowledge and inspiration for anyone interested in the hemp and cannabis market. So sit back, relax, and join us for an enlightening discussion on all things hemp and cannabis on HempAware Radio! About Mika Stambaugh Mika is a seasoned professional with a diverse background in journalism and public service. With 10 years of experience in the newsroom, she gained invaluable knowledge of the inner workings of media and storytelling. She then transitioned to city hall, where she worked for the mayor and played a key role in implementing initiatives such as rideshare, home share, plastic bag ban, and minimum wage increase. In this role, she had to find creative ways to educate and engage various stakeholders, including residents, tourists, and business owners. Mika's experience in both journalism and public service has made her a skilled communicator and problem solver, with a passion for driving positive change in her community. The Potential of the Hemp Industry - Mika's belief in the potential of the hemp industry surpassing the cannabis industry with federal regulations - Emphasizing the importance of education and information in the industry to build consumer confidence - Challenges faced by the industry, including unfair taxes and regulations, and the need for federal intervention Challenges in the Cannabis Industry - Need for federal regulation to simplify confusing state-by-state regulations - Challenges of traveling with cannabis, such as disposal boxes at airports and complexities of going state to state Primary Topic: Marketing Strategies in the Cannabis Industry - Discussion of successful campaigns with minimal ad spend, focus on press releases, social media, and newsletters - Recommendations for creating effective press releases and marketing strategies Advice for New Hemp/Cannabis Businesses - Use of 1-pagers for telling the company story and providing key information - Encouragement for free-flow writing to craft a narrative and creating a press kit from this exercise - Use of assets developed for creating content and marketing Primary Topic: Role of Accountability in the Cannabis Industry - Purpose of Acannability as a registered advertising agency and cooperative for the industry - Operating on a pooled funds model with memberships costing $500 to $5,000, prioritizing advertising for consumer education - Offer of free articles, industry guides, and educational tools to aid consumer education - Focus on providing scientific and research-based information and promoting accountability within the industry - Partnership with Curaleaf to reach a wider audience and promote education and safety in the industry The Hemp Aware Radio Show - Overview of the show dedicated to educating and promoting hemp and cannabis businesses through branding and marketing approaches - Host Tyler Hoff's interview with Mika, co-founder of Acannability - Mika's background and experience in media, public relations, and event production - Inspiration behind Acannability and its role as a go-to resource for consumers and educational support for the cannabis industry These topics would comprehensively cover the content of the episode, with detailed sub-topics highlighting the key insights and discussions within each primary theme. Discover more and get your FREE Marketing Audit at: HempAware.com…

HempAware Radio

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Hemp's Potential: Industry Insights Benefits, & Policy Impact with Eric Hurlock 51:04

há 38 weeks51:04

51:04

Unlocking the Potential of Hemp: Eric Hurlock and Tyler Hemp Discuss the Endocannabinoid System, Sustainable Farming, and the Future of Hemp on HempAware Radio. Join us as we explore the wisdom molecules in cannabinoids, the vital role of hemp in sustainable industries, and the impact of media in shaping perceptions. Dive into the evolving hemp industry, regulatory changes, and actionable insights for farmers and entrepreneurs. Get inspired to cultivate a healthier, more conscious world with the power of hemp. Listen now for expert insights, industry updates, and practical tips for hemp enthusiasts and entrepreneurs. Eric Hurlock is a distinguished writer and podcaster at Lancaster Farming, where he focuses on the world of hemp. With his deep knowledge and passion for the industry, Eric has become a pivotal voice, shedding light on the myriad uses, benefits, and industry updates surrounding hemp. Over the last several years, he has interviewed dozens of hemp experts and companies, making him an authority in the field. His work has positioned him as a leading figure in hemp education and podcasting, and he continues to be at the forefront of the latest hemp news. You can reach out to Eric Hurlock and learn more about his work through Lancaster Farming , where he is a distinguished writer and podcaster focusing on hemp. To connect with Eric and access his wealth of knowledge and passion for the hemp industry, you can visit the Lancaster Farming website , where you'll find information about his articles, podcasts, and other resources related to hemp. Additionally, you can also reach out to Lancaster Farming directly for more information about Eric Hurlock and his work in the hemp industry. Looking for Hemp Marketing Services , visit: HempAware.com…

HempAware Radio

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Building Expertise and Community: The Power of Podcasting in the Hemp and Cannabis Industry 41:26

há 39 weeks41:26

41:26

Welcome to the HempAware Podcast, where we explore all things hemp and cannabis. Today's episode features a thought-provoking conversation with Brandy Shapiro Babin, the president of cannabisradio.com. Brandy shares her insight on the power of podcasting for businesses in the hemp and cannabis industry, offering valuable tips on how to build trust, engage with communities, and repurpose content across multiple channels. She discusses the challenges and opportunities for hemp entrepreneurs, the importance of safety and compliance in hemp products, and the potential for hemp-based beverages to transform the market. Join us as we delve into the world of hemp and cannabis and gain fascinating insights from an industry expert!…

HempAware Radio

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Hemp Solutions for Social Justice: Alicia Fall's Indigenous Empowerment and Environmental Advocacy 42:12

há 44 weeks42:12

42:12

Welcome to Hempaware Radio, where we dive deep into the world of hemp and its potential to create positive change. In this episode, host Tyler Hemp sits down with Alicia Fall, founder of Her Many Voices Foundation, to discuss her work empowering indigenous communities and promoting hemp as a solution to environmental, social, and economic challenges. Alicia shares her journey from musician to humanitarian, integrating hemp into her organization's mission and expanding its reach to underserved communities. Together, they explore the philosophy of interconnectedness and the power of doing for others as you would for yourself. Join us as we delve into the transformative potential of hemp, the importance of social justice, and the incredible projects Alicia and Her Many Voices are leading. Primary Topic: Introduction to Alicia Fall and Her Work - Alicia Fall's background as a musician and transition to humanitarian work - Incorporation of hemp into Her Many Voices Foundation, about 7 or 8 years ago - Expansion of their teachings and services to indigenous groups and other communities - Collaboration with indigenous peoples for addressing environmental and social challenges Primary Topic: Spiritual and Philosophical Perspectives - Core value of doing for another as doing for oneself, instilled by Alicia's mother - Emphasis on interconnectedness of all beings - Discussion of the philosophy of "what I do to another, I do to myself" - Empowerment and transformation from shifting mindset to experiences happening for oneself Primary Topic: Projects and Programs - Indigenous permaculture and financial education programs - Workshops on hemp products and indigenous gardening practices - Participation in the Northern Colorado hemp expo and sale of hemp products Primary Topic: Her Many Voices Foundation and Products - Introduction to the products offered by the organization: bath salts, soaps, elixirs, coconut oil, hemp masks, and CBD-infused products - Participation in the Northern Colorado hemp expo where their products are available for sale - Mention of "get outside campaign" initiative and monthly podcast Primary Topic: Challenges and Advice for Hemp Entrepreneurs - Incorporating hemp into nonprofit work and facing financial and resource hurdles - Hiring an indigenous person for marketing, focusing on R&D and strategic partnerships - Advice for hemp entrepreneurs regarding collaboration and patience for long-term success Primary Topic: Education and Wellness Workshops - Lack of basic financial education in certain communities and emphasis on recognizing the value of life and investing in oneself - Workshops that educate about mindset, the connection with the earth, and provide resources for bringing hemp-based products to market - Positive responses and results, particularly among those dealing with health issues, including cancer Primary Topic: Nature, Community, and Additional Initiatives - "Get outside" campaign in honor of Earth Day, partnering with Spirit of the Sun, and encouraging people to go into nature, take photos, and donate - Benefits of being in nature, the concept of grounding, and the upcoming NOCO AMP Expo event - Launch of CBD creamers Primary Topic: Challenges of Running a Hemp Business - Discussion of challenges faced when running a hemp business - Principles for overcoming challenges and striving for long-term success Links: HerManyCoices.org HempAware.com…

HempAware Radio

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Crafting a Sustainable Tomorrow: Greg Wilson Reveals the Magic of HempWood 39:41

há 49 weeks39:41

39:41

Welcome to the HempAware Radio Podcast, where we explore the exciting world of hemp and its impact on sustainability, health, and innovation. In today's episode, host Tyler Hemp welcomes Greg Wilson, founder of HempWood , to discuss the company's mission and groundbreaking products. Greg shares insights on the importance of sustainable forestry, the unique properties of hemp wood, and the company's approach to eco-friendly manufacturing. Discover the benefits of hemp wood as an alternative to traditional lumber, its versatile applications, and the positive environmental impact of this innovative material. Join us as we delve into the world of hemp wood and its potential to revolutionize the construction and design industries. Speakers Bio: Greg Wilson Founder of HempWood Greg Wilson is a building material engineering professional who has made significant contributions to the bamboo industry. After working in a vinyl siding mill and doing an internship in a wood flooring business, he eventually found his niche in the bamboo flooring industry, where he played a key role in pioneering and inventing strand woven bamboo. For 14 years, Greg lived in China, dedicated to making advancements in the industry. In 2016, he filed patents after recognizing the potential of hemp, which had become legal in 2014. His expertise and innovation have made a lasting impact in the world of building materials. Timestamps 00:00 Toxic buildings pose health risks worldwide. 05:09 Bamboo flooring caused illness, company developed solution. 09:42 Forestry can be beneficial if managed properly. 10:57 Profit-driven logging harms biodiversity and ecosystems. 15:45 People contact us for sustainable, clean materials. 19:09 Types of cuts, grades, and production outcomes. 23:09 Hemp processing for various products using waste. 26:21 Gardening hemp, farming it for flowers. 30:25 Publicly sharing your entrepreneurial journey is vital. 33:23 Channels for hemp-based business marketing discussed briefly. 37:51 Life's about relationships, offering value brings reciprocity. 39:14 Explore hemp wood products for your projects. Key Topics Covered in this Hempisode Introduction to HempWood and Greg Wilson - Introduction to HempWood and its founder, Greg Wilson - Transition from the bamboo industry to hemp due to health issues - Experience in forestry and focus on sustainable forest harvesting - HempWood as a sustainable alternative to bamboo and conventional lumber HempWood Production and Materials - Use of hemp and soy-based adhesive in HempWood products - Application of the Fibonacci sequence and biomimicry principles for structural integrity - Zero-waste process and energy production from waste through a bio burner - Versatility of hemp wood products in applications Environmental Impact and Sustainability - Addressing toxic building materials and off-gassing chemicals - Carbon-negative flooring option - Sustainable forest harvesting and its impact on biodiversity and carbon sequestration - Use of hemp wood as an alternative to deforestation and toxic materials Marketing Strategies and Business Operations - Importance of sharing the company's story in marketing - Priority on paying others before self-payment - Focus on social media platforms for advertising - Experiences with Google Ads and challenges with other platforms HempWood Products and Technical Details - Range of products including flooring, furniture, and cabinetry - Different cuts and grades of hemp wood products - Applications beyond flooring in craft goods and accent walls - Catering to commercial customers and ability to send job packs to site Hemp Farming and Industry Challenges - Focus on hemp farming for flower, grain, and fiber - Differentiating between farming and gardening - Regulatory and testing challenges for grain and fiber hemp - Growing hemp in specific regions and processing methods Philosophy of Business and Message to Humanity - Importance of enjoyment and energy exertion in business - Doing the right thing even when it's not the easiest or most profitable - Tyler Hemp's comparison of money to energy and value exchange in the marketplace - Message to humanity on doing the right thing Future Vision for HempWood and Conclusion - Scaling production and potential for growth - Company's manufacturing capacity and equipment worth - Invitation for those interested in hemp wood to reach out - Promotion of HempWood products and building structures…

HempAware Radio

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Hemp Agricultural Solutions: Navigating Regulatory Hurdles and State Perspectives 48:12

há 51 weeks48:12

48:12

Welcome to HempAware Podcasts, where we explore the latest developments in the hemp industry and discuss important legislative and agricultural solutions. In this episode, "Hemp Agricultural Solutions," host Tyler Hemp is joined by Courtney Moran, the chief legislative strategist at Agricultural Hemp Solutions. Together, they delve into the intricacies of hemp legislation and advocacy at both the state and federal levels, offering valuable insights and expertise. Tyler and Courtney discuss the impact of the 2018 Farm Bill on the hemp industry, the evolving regulatory frameworks, and the challenges faced by both grain and fiber farmers and the cannabinoid sector. They also highlight the critical importance of consumer awareness and compliance with regulations while promoting safe and sustainable hemp products. Join us as we explore the pivotal moments in Courtney Moran's career, the shifting perspectives around hemp and cannabis, and the influence of THC on seed production. We also delve into a fascinating case involving the transportation of hemp products and the mission of Agricultural Hemp Solutions in driving legislative changes and stabilizing the hemp supply chain. Tune in for a compelling and insightful conversation that sheds light on the dynamic landscape of hemp legislation and its potential to revolutionize various industries. Thank you for joining us on "Hemp Agricultural Solutions Podcast" and remember to email your suggestions for future topics to support@hempaware.com. Tyler and Courtney look forward to connecting with you! Guest Bio Courtney Moran is a passionate advocate for the legalization of hemp and the benefits it can bring to farmers and the environment. As a senior in college, she was introduced to the potential of hemp through the book The Emperor Wears No Clothes. This sparked her interest and led her to pursue a legal internship at National Normal in Washington DC while in law school. Inspired by the economic and environmental opportunities that hemp could provide, Courtney has become a dedicated voice for the legalization and promotion of this versatile plant. Topics Covered in this Episode Introduction to Hemp Agriculture Solutions Podcast Host names: Tyler Hemp Guest names: Courtney Moran Introduction to the purpose and focus of the podcast "HempAware Radio" -yler thanking the listeners for tuning in Legislative Framework and Regulation of Industrial Hemp The details of the 2018 Farm Bill and its impact on industrial hemp production State authority in establishing regulatory and licensing frameworks for industrial hemp Variations in state support for different hemp sectors (grain, fiber, and cannabinoids) Ongoing negotiation about the 2018 Farm Bill and the proposed Industrial Hemp Act of 2023 Challenges and ongoing conversations about the definition and regulation of industrial hemp Evolution of Cannabis and Hemp Legislation Legislative milestones over the past decade related to cannabis and hemp reform Significance of the 2018 Farm Bill in providing a federal definition for hemp and changing regulatory authority Strong support for cannabis and hemp from various stakeholders and impact on legislative thinking Primary Topic: Federal Definition and Regulation of Hemp Detailing the federal definition of hemp and its impact on THC concentration, derivatives, extracts, and cannabinoids from the plant The negligence threshold for farmers with crops containing THC above 0.3% but not more than 1% The potential psychoactive effect of THC at around 1% and factors affecting potency threshold Courtney Moran's Involvement in Hemp Legislation and Advocacy Introduction to Courtney Moran and her role at Agricultural Hemp Solutions and Earth Law LLC Moran's passion for the environment and conservation and how it led her to work on hemp legislation and advocacy Pivotal moments in Moran's career related to hemp legislation and advocacy Moran's commitment to the hemp industry and her belief in making a positive impact on the planet through her work Primary Topic: Turning Points in Hemp and Cannabis Industry Discussion about the biggest turning points witnessed in the hemp and cannabis industry over the years THC and its Effect on Seed Production The impact of THC levels on seed production in the hemp industry Consideration of the intended use of the hemp plant (flower, grain, or cannabinoids) in relation to THC levels and seed production Legal Challenges and Advocacy in the Hemp Industry A case involving the US Postal Service and the transportation of hemp Challenges faced by businesses in shipping hemp products and the use of case law for approval Role and Mission of Agricultural Hemp Solutions Description of the formation and mission of Agricultural Hemp Solutions Role of Agricultural Hemp Solutions in providing guidance, education, and leadership for legislative changes and stabilizing the supply chain…

HempAware Radio

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An Essential Hemp Story: Ron Alcalay Reveals the Vital Hemp Journey 1:13:31

há 52 weeks1:13:31

1:13:31

Welcome to another episode of HempAware Podcasts! In this episode, our host Tyler Hemp interviews Ron Alcalay, the creator of Vital Hemp, a Southern California-based lifestyle and hemp clothing brand. Who is Ron Alcalay? Ron Alcalay, of VitalHemp Clothing Company, is the eldest son of Jewish immigrants and grew up in LA. He got into trouble during his teenage years, but his parents sent him to a prestigious prep school to straighten him out. He went on to attend Brown and followed the path expected of him as the eldest son. Ron shares his journey as a hemp entrepreneur, discussing the challenges, successes, and epiphanies that have shaped his path. From overcoming stereotypes and misconceptions to creating eco-friendly, high-quality hemp clothing, Ron's insights and experiences offer a fascinating look into hemp entrepreneurship. Join us as we explore the vital role of hemp in creating a sustainable future, the unique features of Vital Hemp products, and the critical message Ron has for the world. Tuned in for a thought-provoking and inspiring conversation! Overview of the show (Timestamps) 00:00 Ronnie creates eco-friendly hemp clothing brand. Influential. 05:41 Taught writing and film at Berkeley and beyond. 10:46 First time experience at a hemp store. 17:25 Successful cross-country journey leads to new connections. 26:19 Promoting hemp education and its benefits globally. 28:58 Transitioned from sales to becoming a designer. 33:10 Hemp vs. cotton: Sustainable, pesticide-free, water-efficient. 39:10 Missed opportunities in marketing, facing hiring challenges. 43:58 Transitioning from business leadership, low inventory. 53:15 Stylish, affordable, USA-made hemp clothing brand. 54:16 Chose LA for quality and durability. 01:02:59 Hemp's uses and benefits surprise and impress. 01:08:21 Protect and respect the planet for all. 01:12:15 Gratitude for teaching and sharing love legacy.…

HempAware Radio

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How to 10 X Your Hemp Content Creation with the Power of AI 33:04

há 1 year33:04

33:04

In this episode of HempAware Radio, host Tyler Hemp is joined by Greg Wasserman, the head of growth, partnerships, and community at Cast Magic. They dive deep into the world of AI and content creation, exploring how Cast Magic's AI tool can revolutionize the way hemp entrepreneurs and podcasters produce and distribute content. Greg shares insight on the success stories of users leveraging the AI tool and emphasizes the importance of education and content creation in the hemp industry. The conversation also delves into the power of relationships, human connection, and the potential impact of hemp. Listen in as Tyler and Greg plan an upcoming webinar to explore how AI can accelerate content marketing strategies for hemp entrepreneurs. REGISTER FOR THE LIVE WEBINAR HERE> Guest Bio: Greg Wassermen is a passionate advocate for the hemp industry. With a background in finance and lobbying, he has found himself drawn to the potential of hemp as a sustainable and profitable alternative to other cash crops. His enthusiasm for the industry is infectious and dedicated to changing the negative connotations surrounding hemp. Greg is eager to share his knowledge and expertise with others, and he is committed to helping the industry reach its full potential. Through his work, he hopes to inspire others to pay attention to the benefits of hemp and its potential to impact the world positively. Want to sign up for CastMagic to accelerate your content creation process right away? Go to this page here to get started now.…

HempAware Radio

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The Healing Power of Hemp: Nick Orion's Path to Wellness Through Orion's Naturals 29:42

há 1 year29:42

29:42

Introduction Welcome to HempAware Radio, where we delve into the world of hemp and CBD with a focus on education and empowerment. In this episode, host Tyler Hemp sits with Nick Orion, the founder of Orion's Naturals, a CBD company based in Alaska. Nick shares his journey that led him to start the company, emphasizing the company's mission to help people and reduce reliance on costly medical treatments. As they discuss the challenges faced by the hemp industry in Alaska, they also explore the benefits of plant-based remedies and the prospects for hemp companies. Join us as we learn about the inspiring vision behind Orion's Naturals and gain valuable insights into the evolving landscape of hemp products. HempAware Radio Guest Bio: Nick Orion is the owner of a garden supply store, where he has been working for over a decade. Around 5 or 6 years ago, he noticed a growing interest in CBD products but struggled to find a reliable wholesaler. Eventually, he found a local supplier and began selling their CBD products. When his son was born prematurely, he was given a competitor's CBD in the hospital, and it had a miraculous effect, helping his son recover and leave the ICU in just 3 days. This experience convinced Nick of the benefits of CBD, and he decided to start producing his own CBD products due to the inconsistency of the local supplier. This led him to dive into the world of CBD production, where he now focuses on creating high-quality and reliable products for his customers. Discovery more at: www.orionsnaturals.com Primary Topic: Introduction and Company Background - Introduction of Nick Kerpiewite, owner of Orion's Naturals - Inspiration for starting the company – difficulties in obtaining CBD for his son - Orion's Naturals' focus on product quality and testing - Change in Alaska's law affecting product lines Primary Topic: Company Products and Sales Channels - Types of products offered – tinctures, salves, pet products - Challenges faced in sales and distribution – banking issues, regulatory confusion - Business model – both B2B and B2C sales, emphasis on online and physical store channels - Distribution of CBD products in Alaska – primarily in dispensaries and few herbal stores - Benefits and therapeutic uses of CBD products - Industrial hemp's sustainable qualities and diverse industrial uses Primary Topic: Regulatory Challenges and Legal Changes - Challenges faced due to banking and regulatory issues - Impact of Alaska's changing law on THC presence in products - Overlap between CBD and marijuana laws - Lobbying challenges and hindrances faced by the hemp industry in Alaska Primary Topic: Risk and Benefits of CBD Products - Benefits of CBD products and their potential as a pharmaceutical alternative - Concerns about drug test results and the absence of residual THC in current product formulation - CBD as a natural therapeutic alternative to pharmaceuticals Primary Topic: Conclusion and Promotion - Conclusion of the episode with Tyler Hemp's promotion of orionsnaturals.com - Gratitude for Nick's participation - Offer of support for hemp companies through HempAware Radio and hempaware.com…

HempAware Radio

1
The Agoge Life Fueling Your Dreams with Hemp Protein 37:02

há 1 year37:02

37:02

Justin Moore, Creator of Agoge, is a problem solver with a passion for traveling and seeing the world. He joined the air force while still in high school and discovered a knack for fixing airplanes. This experience gave him a newfound focus and appreciation for the complexity of the world around him. It also led him to become a dedicated and skilled member of the Air Force. His background in the military has shaped him into a determined and capable individual with a desire to make a difference in the world. Introduction to the Show Welcome to the HempAware podcast, where we explore all things hemp and its impact on our health, wellness, and sustainability. In this special episode titled "Agoge Life Podcast," host Tyler Hemp sits down with a special guest, Justin Moore, the founder of Agoge. Together, they dive into a captivating conversation about the inspiration behind creating a hemp protein company, the incredible benefits of hemp protein, and the challenges and triumphs of starting a business in the hemp industry. Join us as we uncover the story behind Agoge, the incredible potential of hemp protein, and its impact on our health and the environment. Outline for this Hempisode Introduction of Agoge and Justin Moore - Introduction of the company Agoge with a focus on revolutionizing nutrition and wellness - Justin Moore's background and inspiration for creating a hemp company Motivation for Creating Hemp Protein - Justin Moore's interest in hemp due to its potential as a sustainable resource - The motivation behind creating a hemp protein without traceable CBD or THC to bypass regulation challenges Unique Selling Points of Hemp Protein - Health benefits of hemp protein, including being allergen-free and a suitable replacement for other protein sources - Sustainability and environmental impact, including its use as a clean, sustainable protein option - Potential applications of hemp protein, such as in baby formula and as a substitute for people with allergies to soy, dairy, and gluten Agoge's Reception and Support - Interest and support from various institutions, including Arizona State University's sustainability program and an FDIC bank - Positive feedback received from a diverse range of people, including the elderly and those with dietary restrictions Expansion and Future Plans for Agoge - Plans to expand the Agoge product line to include a protein-infused gummy and lifestyle products such as hemp clothing and accessories - Dispelling the myth of hemp as a gateway drug and promoting it as a gateway to a healthier and sustainable life…

HempAware Radio

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The Road to Righteousness: How Righteous Hemp Co Aims to Transform Lives with CBD 49:36

há 1 year49:36

49:36

Welcome to Hempaware Radio, where we delve into the world of hemp entrepreneurship and innovation. In this episode, host Tyler Hemp is joined by the founders of Righteous Hemp Company, Nathaniel Willis and Jamie Murphy. From their journey in starting the company to the creation of their unique product line, they share their experiences of faith-based entrepreneurship in the hemp and CBD industry. Together, they explore the challenges, triumphs, and the potential impact of their venture. Join us as we learn about their passion for education, the power of quality products, and the mission to transform lives through their brand. Tune in as we uncover their dedication to sustainability, the need for federal regulation, and the societal benefits of hemp. Get ready for an exciting and enriching conversation on the transformative world of hemp and CBD with the founders of Righteous Hemp Company. Nathaniel is an entrepreneur with a passion for evangelizing and transforming the world. Throughout his entrepreneurial journey, he has always searched for the perfect fusion of passion, purpose, and his current position. His experiences have taught him valuable lessons and guided him to where he is today. During the COVID pandemic, he and his wife felt called to move to Tampa, Florida, a city known for its entrepreneurial spirit. Nathaniel is excited to be part of a community that aligns with his values and goals. Jamie grew up in a small town with only trees and two of the country's largest casinos. After graduating high school, Jamie moved to Tampa Bay for a change of scenery and to experience city life. Adjusting from cows to beaches, Jamie fell in love with the beaches in Florida and decided to create a brand that captures the essence of the state. Starting the brand in Tampa, Florida, Jamie incorporates the beach theme into the branding. As the brand continues to grow, Jamie plans to incorporate more of the Florida beach culture into its identity.…

HempAware Radio

1
Leveraging AI for Enhanced Marketing and Sales in Your Hemp Business 7:43

há 1 year7:43