I ask guests about the value of a strongly held belief, vision, or objective they have. This can be a business idea, a personal/spiritual belief, a political/social agenda, or a focus of their career. I want to have conversations with people who are really passionate about their belief and work through how much they've questioned and challenged it. No intent of changing their minds, but just exploring and being curious. My hope is that it will help listeners better understand the guest's perspective, while also helping the guest to better understand themselves and their belief.