Every business is in Competition with each other, and this competition intensifies as each operates and interacts in the same specialist niche target markets vying for market share or competitive position. This applies both in the Target Market a Start-up has entered and, in the Competition to attract Investment to Accelerate a Start-ups Growth. But Start-up businesses are Driven by their Founders, the entrepreneurs and entrepreneurship are not a day job, it is a lifestyle, as a Start-up Founder you are the Driver, it is up to you, and only you, to drive it to Success. Entrepreneurial Mindset and Focus is key to ensuring your Start-up remains on track, competitive and your Vision remains on Target. James Thompson, draws from his experience in a wide range of industries and environments to offer advice, strategy, and creative guidance, supported by his own strategy development system, and combining a Mindset support system of Visualisation drawn from the Motorsport Industry. Are you thinking of starting a business? Are you thinking of developing a new brand? Are you thinking of getting investment for your business? Do you need a startup development or investment strategy? Do you need guidance on entrepreneurship? Do you want a system you can use to drive your business to success? Would you like support with entrepreneurial focus and mindset? Would you like new business development ideas, techniques and product creation options? And, most importantly, do you want support to realise your Start-ups Vision? If this sounds like you, then you've just come across the right podcast show that you can use to help your Drive for Success. Some moments in life are pivotal, Success or Failure in the balance - will you take this chance, this Opportunity, to Imagine the Competition, Imagine the Racetrack, and Imagine your Idea, your Concept, your Start-Up through the eyes of the Racing Driver? Success or Failure rests on you, the Driver, the Founder of your Start-Up. What will drive you to Success - is it for your Team, your Family, for Yourself? Most importantly that drive should be to realise your Vision of what you might Achieve. Start-Up is a Competition; it is up to you how you choose to enter and compete, to allow the Competition to drive you to Success. Take this Moment, this Chance, this Opportunity - Don’t look back. Start your Engine!