Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Finding New Business Opportunities in 2020
MP3•Home de episódios
Manage episode 280562754 series 1021146
Conteúdo fornecido por ASI. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por ASI ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
When promo sales across the industry dropped precipitously in March, firms scrambled to freeze expenses and shore up operations in order to weather the storm. For Russell Bird, owner of The Promo Addict (asi/302225) in Sherwood Park, AB, that meant locking down the entire company and making the tough decision to lay off several team members. But a few months in, Bird had an idea: Tapping into his love of competitive barbecue, he decided to open a small retail store in The Promo Addict’s offices after friends called him asking for his professional grilling advice since they were cooking at home more often. “I phoned one of my barbecue distributors and asked for five to 10 barbecues to have in my warehouse that I could sell to friends,” says Bird. “Within a week, they were gone. So, I got 10 more, and in a week, they were gone. And all of a sudden, I thought, ‘Maybe I’m opening a barbecue store.’ ” In this episode of Promo Insiders, Bird discusses opening and marketing You Need a Barbecue, developing a line of sauces and seasonings, hiring back colleagues and the importance of pivoting, resiliency and perseverance in this craziest of years.
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continue reading
528 episódios
MP3•Home de episódios
Manage episode 280562754 series 1021146
Conteúdo fornecido por ASI. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por ASI ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
When promo sales across the industry dropped precipitously in March, firms scrambled to freeze expenses and shore up operations in order to weather the storm. For Russell Bird, owner of The Promo Addict (asi/302225) in Sherwood Park, AB, that meant locking down the entire company and making the tough decision to lay off several team members. But a few months in, Bird had an idea: Tapping into his love of competitive barbecue, he decided to open a small retail store in The Promo Addict’s offices after friends called him asking for his professional grilling advice since they were cooking at home more often. “I phoned one of my barbecue distributors and asked for five to 10 barbecues to have in my warehouse that I could sell to friends,” says Bird. “Within a week, they were gone. So, I got 10 more, and in a week, they were gone. And all of a sudden, I thought, ‘Maybe I’m opening a barbecue store.’ ” In this episode of Promo Insiders, Bird discusses opening and marketing You Need a Barbecue, developing a line of sauces and seasonings, hiring back colleagues and the importance of pivoting, resiliency and perseverance in this craziest of years.
…
continue reading
528 episódios
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