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Ep 70: How to Build an Audience-First Marketing Strategy That Converts with Kiki Von Glinow
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Kiki Von Glinow is the founder of Toast Media Group, sharing with us a decade of experience at the intersection of editorial and data. With a background as a journalist and the former Head of Growth at the Huffington Post, Kiki is known for her expertise in marrying data and storytelling. Her agency serves startups, small businesses, and Fortune 500 companies, including clients like Bodily Scene, Mindbody Green, and Domino magazine. Kiki's approach centers on cultivating engaged audiences and unique communities, emphasizing the impact and value of marketing strategies. In this episode, we explored mission-driven marketing, community building, purposeful storytelling, and data-driven approaches to growing your engagement.
The key moments in this episode are: 00:06:13 - Referrals and Advocacy in Marketing 00:14:33 - Navigating Trends in Marketing 00:16:31 - Quality Over Quantity in Content Creation 00:19:07 - Platform Changes and Content Strategy 00:24:44 - 2024 Marketing Imperatives 00:27:01 - Balancing Automation and Personalization
Connect with Kiki Von Glinow
Website: toastmediagroup.com
Instagram: @kikivonglinow
Instagram: @toastmediagroup
Connect with Amina AlTai
Website: aminaaltai.com
Instagram: @aminaaltai
TikTok: @theaminaaltai
Linkedin: linkedin/in/aminaaltai
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