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TikTok's Algorithm & Re:Make Classic Commercials
Manage episode 298951482 series 1185057
During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as:
- TikTok's push to get users to remake classic commercials
- Non-fungible tokens for Coca-Cola and Twitter
- The rise of low-fidelity video ads
- Google's adoption of email authentication protocols
- More Google My Business call data
- Amazon measures in-store customer experience
- Social media's anti-semitism problem
- Kraft ice cream
- Middle-aged dancing guys
- Influencer spending
Plus great new apps and important stats and a lot of stuff in between.
- Video, Show Notes & Links: https://beyondsocialmediashow.com/358
- Connect with the show on social media
- Subscribe to the weekly eNewsletter
172 episódios
TikTok's Algorithm & Re:Make Classic Commercials
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
Manage episode 298951482 series 1185057
During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as:
- TikTok's push to get users to remake classic commercials
- Non-fungible tokens for Coca-Cola and Twitter
- The rise of low-fidelity video ads
- Google's adoption of email authentication protocols
- More Google My Business call data
- Amazon measures in-store customer experience
- Social media's anti-semitism problem
- Kraft ice cream
- Middle-aged dancing guys
- Influencer spending
Plus great new apps and important stats and a lot of stuff in between.
- Video, Show Notes & Links: https://beyondsocialmediashow.com/358
- Connect with the show on social media
- Subscribe to the weekly eNewsletter
172 episódios
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