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Achtung Fritz! - Mirco Wolf Wiegert on how 2 German students took on Coke & won.
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Back to the episode... In this episode you'll learn how two students in Hamburg took on the biggest beverage monopoly in history with nothing more than €7,000, a second hand van and bags of attitude. fritz kola is now the second biggest soft drink company in Central Europe and over 300 "fritzies" are spreading it father afield.
Will and Foxy talk to Mirco Wolf Wiegert founder of Fritz Kola. Mirco and his co founder were students hanging out in a dorm in Hamburg in 2002 when they struck upon the idea of waking up the CSD monopoly with their own creation. In one of the most remarkable underdog successes of the 21st century, Fritz Kola is now a major European CSD company showing "Big Red" exactly how to grow an edgy, authentic and truly purposeful brand.
Our visit to our Desert Island sees Karen O'Neill choosing her favourite drink. Her choice isn't any surprise considering how much she loves Beekon Batches, the unique "honey refresher" that she created. Karen shares her roller coaster journey as a founder and talks about how the big consumer trends that have driven the growth of Hard Seltzer are perfectly served by her entirely natural concoction.
PS sorry about the sound quality on Will's mic for the Mirco interview.
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Pádraig Fox co-hosts in a strictly personal capacity.
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