1.5 Fail Quickly, Fail Cheaply - How to create megabrands with the guy who did it again and again.

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Por Will Keating descoberto pelo Player FM e nossa comunidade - Os direitos autorais são de propriedade do editor, não do Player FM, e o áudio é transmitido diretamente de seus servidores. Toque no botão Assinar para acompanhar as atualizações no Player FM, ou copie a feed URL em outros aplicativos de podcast.

In this episode, you’ll learn how ideas can grow into mega-brands from the man who did it again and again and again.
Following the rave reviews of his Desert Island Drink appearance in Episode 1.2, we talk at length with David Gluckman, all round drinks industry legend, author of the hilarious and insightful "That Shit Will Never Sell", and the man who invented Baileys, amongst a plethora of other household names across Beer, Wines and Spirits (plus soft drinks!). David talks about the process of forming, selling and buying ideas, why he admires Puff Daddy greatly and getting sued by McDonald's!
We also welcome another guest to our "Desert Island" where they can choose to bring only one drink with them. This time it's the turn of Rebekkah Dooley, On Trade Marketing Maven and founder of the incredible (maga)zine Discard. Ground breaking in a number of brilliant ways, Discard is full of real hospitality stories by hospitality front liners, all whilst being Independent, Transparent, Self Funded, Gender Balanced and 100% Bullshit Free. Read it. Now!

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Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.
All opinions are those of the person expressing them at all times.

Support the show (https://www.buymeacoffee.com/BizBevPod)

Support the show (https://www.buymeacoffee.com/BizBevPod)

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