BOE-S2066 - How to Capture Attention & Demand

Business Owner Elevation Podcast

As a business owner, we want our target audience's attention and address their concerns through our products and services. But how can we do that? Where should we start? Where can we find our target audience?

In today’s show of Business Owner Elevation, I will be sharing with you how to capture your audiences’ attention and the importance of creating your specific demand. The importance of getting your audiences’ attention is getting in front of them with your solution (your products or services) to their frustrations. Sit back and relax as I enlighten you with these important things that will help you and your business to the next level. Enjoy!

Here are a few insights you’ll hear in today’s podcast show

• How to grab your audiences’ attention to your product or service
• The importance of knowing where your audience is
• Targeting your audiences’ needs and concerns
• Groups: As one of the places that you can interact with your audience
• Creating a specific demand for your
• Creating content around the frustrations of your audience

Success Quotes

“Find out where your audience are.”

“It’s a matter of getting in front of your audience.”

“I understood my audience but I showed up where the audience were.”

“As a business owner, you simply just have to know where your audience are because perhaps you’re not going to attract millions of people looking at your content but perhaps you only need to attract the attention of a hundred people, a thousand people, maybe even 10.”

“If you want to capture demands, fix a specific but genuine problem.”

“As a small business owner, you need to fix a specific genuine problem. You shouldn’t be trying to fix everything else.”

“If you show up where your audience is, you’ve captured attention, your message can become confusing when you start offering multiple and just so many different things...and people won’t look at you as a specialist, they’ll simply look at you as a generalist.”

“If you really want to capture demand, go one inch wide, one mile deep on the frustrations around the problem that you fix.”

Resources

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