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How neuroscience can now predict our decisions
Manage episode 278416944 series 2793950
Core Insights host Trevor Barnes talks to Nick Lee, Professor of Marketing, whose research using neuroscience and chaos theory has found a way of predicting our decisions before we have even made them. Professor Lee reveals how brain scans can determine the state of our mind and so work out what we will decide. He reveals the implications and future possibilities in the field of neuroscience.
12 episódios
Manage episode 278416944 series 2793950
Core Insights host Trevor Barnes talks to Nick Lee, Professor of Marketing, whose research using neuroscience and chaos theory has found a way of predicting our decisions before we have even made them. Professor Lee reveals how brain scans can determine the state of our mind and so work out what we will decide. He reveals the implications and future possibilities in the field of neuroscience.
12 episódios
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