Jack Butcher, Visualize Value (Live) // Part 1: How To Actually Get Paid In The Creator Economy

Creator Lab - interviews with entrepreneurs and startup founders

Watch the full convo and Q&A on YouTube: https://youtu.be/gSVQHw-da5s

Jack Butcher is the founder of Visualize Value, a company that builds content, community & courses for building independent income on the internet.

His Twitter + Instagram accounts have grown to 400k+ followers in 2yrs & his business earned $1mil+ in 2020.

This was Jack's second appearance on Creator Lab. This time, Jack & Bilal co-hosted a live recording with a virtual audience.

To join the next one, sign up at: https://www.creatorlab.fm/live

Let us know what you think on Twitter: https://www.twitter.com/bzaidi https://www.twitter.com/jackbutcher

After listening to this conversation, you'll understand:

• the evolution of the creator economy from 1000 true fans to 100 true fans
• importance of "1 true fan"
• content/product machine + "the factory is the product"
• why an audience is like a stem cell
• unique examples of creator monetization
• the importance of packaging, owning phrases & outcome-based marketing
• Jack's 2020 revenue breakdown

Part 2, the live Q&A is in the next episode (look in your podcast feed)

Timestamps:

• 00:00:00 Intro
• 00:04:26 What is the Creator Economy?
• 00:07:49 Succeeding With A Smaller Audience
• 00:08:39 1000 vs 100 True Fans
• 00:10:03 Jack's 2020 Revenue Screenshare
• 00:11:38 1 True Fan + Hedging
• 00:14:51 The Permissionless Apprentice
• 00:22:25 Audience ≠ Distribution
• 00:27:49 Concentration vs Diversification Of Focus
• 00:34:34 Downsides of Building a Public
• 00:36:41 "The Factory is the Product"
• 00:40:41 Employee = 1 Customer
• 00:44:00 Packaging + Owning Phrases
• 00:47:52 Outcome-Based Marketing
• 00:49:47 Unique Examples of Creator Monetization
• 00:50:45 Audience is like a Stem Cell - Shaan Puri Example
• 00:51:54 Investing As A "Knowledge Influencer"
• 00:55:35 Reps, Consistency + A-Side Tracks
• 01:01:18 The Value of Services vs Ads
• 01:06:37 Social Impact + Charity
• 01:10:22 Strategic Partnerships + Distribution
• 01:13:55 Choosing Partners Is Like A Marriage
• 01:16:51 SMS + New Channel Experiments