Part 5 of 6 in Mastering the Sales Process & Learning how to Sell with Noah Cohen | EP38


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Dream Job Ready Episode 38: Noah Cohen (Professional Sales Coach, Cohen Sales Academy).

Part 5 of 6 in Mastering the Sales Process & Learning how to Sell with Noah Cohen.

Topic for this episode: Uncovering a Prospect's Budget & Understanding their Decision-Making Process.

Hello and thanks for joining me on Dream Job Ready. I'm your host, Dane Sharp, and I'm excited to bring you a special 6-part mini-series with Noah Cohen (Professional Sales Coach), where we dive into and break down the sales process.

In this episode, Noah moves us through his sales training and outlines how to uncover and understand your prospect's budget, decision-making process and understanding of the sales opportunity.

Great value throughout this episode and a few helpful training tips from Cohen Training Institute.

From Noah:

• Tip for Episode: Now you need to make reference to the outcome they want to achieve.

• Script: "[Name], let's say we decide to go ahead and do something, when would you say we could actually start? - From now till then, what steps do we both need to take? Who else is involved, What do they care about?".

I hope you enjoyed this episode and continue to find the information helpful. And good luck using the scripts!

Knowing how to “sell” is a crucial skill, no matter what your job role, so I recorded a 6-part episode series with professional sales coach, Noah Cohen, where we break down the what, why, who, when and how of the selling process.

Each of the six episodes are 10-to-20 minutes in length, so Noah has done an amazing job of compressing and condensing the training down into bite size segments. He still shares plenty of actionable sales skills and tips on how to optimise your approach to pitching business opportunities, partnerships, selling yourself, your product and/or your service.

Here's the agenda for our six episodes:

  • Introducing the Sales Process & Training (EP34)
  • Rapport & Trust (EP35)
  • Setting an Agenda (EP36)
  • Discovery Funnel, Needs Analysis & Questioning (EP37)
  • Uncovering a Prospect's Budget & Understanding their Decision Making Process (this episode!)
  • Closing the Sale / Getting a Decision / After the Sale (EP39)

Noah offers free online sales training on his website

I worked with Noah at Groupon and he's had experience training and coaching sales consultants across retail, finance, insurance and HR. Regardless of your role, you're going to benefit from the advice he shares.

Got feedback? Please email me on or connect via:

LinkedIn /

Twitter / @dreamjobready

Facebook / @dreamjobready

Instagram / @dreamjobready

And if you'd like to financially support this podcast series, please make a contribution via

Or simply do us a solid and subscribe, rate and share Dream Job Ready with your friends!

If you'd benefit from additional sales training, you can connect with Noah via:

Cohen Training Institute



Music: ‘Funky Sunday’ composed and performed by my childhood music teacher: Mark Matthews

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43 episódios