Manage episode 281733758 series 1747802
Welcome to the Evolvepreneur Podcast Channel. My very special guest today is Susan Friedmann.
Susan Friedmann, CSP is a well-respected niche marketing expert who's on a mission to wipe out sameness and add vitality and differentiation to your author marketing.
For over 25 years, through her company, Aviva Publishing, she’s coached over 400 non-fiction authors, to use their books to become the recognized trusted authority in their field.
Susan’s written 17 books including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a Small Market.
She’s appeared on a variety of radio and TV talk shows and hosts the award-winning podcast, Book Marketing Mentors.
Some key topics covered in this episode include:
- niche marketing especially for non-fiction authors
- How to decide which is the best market for you to target
- How to know and understand your target market?
- What the biggest fear entrepreneurs have focusing on a niche market
- How to repurpose a material e.g. blog, articles, podcasts, etc.
- 10 Questions to Find Your Niche Market
- A copy my international bestselling book "Riches in Niches: How to Make it BIG in a small Market"
About The Show
Evolvepreneur is a podcast featuring guest experts and stories about entrepreneurs and their quest to navigate the online world.
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Evolvepreneur a learning portal for everything about online business and marketing. Evolvepreneur lets you interact with like-minded individuals. Evolvepreneur will help you find the right tools and resources for the job.
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