))
112 — Empathy in Analytics: Stephan Gans on Understanding Consumers at PepsiCo
Manage episode 422792700 series 3120303
Conteúdo fornecido por Greenbook. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Greenbook ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In this episode of the Greenbook Podcast, host Karen Lynch interviews Stephan Gans, SVP Chief Insights and Analytics Officer at PepsiCo. They explore Stephan's career path from marketing at Unilever to leading global consumer insights at PepsiCo, emphasizing the integration of analytics, capability building, and the importance of empathy in understanding consumer behavior. Stephan shares insights on the proactive role of insights professionals in commercial decision-making and discusses the impact of generative AI on the industry. The episode concludes with Stephan sharing his excitement about an upcoming book on transforming consumer insights for competitive advantage.
You can reach out to Stephan on LinkedIn.
Many thanks to Stephan for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.
134 episódios
Compartilhar
