Fique off-line com o app Player FM !
Ep. 215: Building an award-winning ABM campaign ft. Lisa Sharapata
Manage episode 303799295 series 1572444
This week on The Inbound Success Podcast, Mindtickle VP of Marketing, Brand and Demand Lisa Sharapata explains how she built an account-based marketing campaign that resulted in her winning the B2B Innovator Award and the B2B Vanguard Award at the 2021 B2B SMX conference.
Lisa’s approach relies on intent data to identify in-market accounts. She went all in on this after discovering intent data and joined 6Sense to learn more about it. Now, at Mindtickle, she’s a 6Sense customer and is using predictive modeling to identify the best fit, high intent prospects and market to them at scale.
The result? Conversion rates increased from 9 to 40%.
Want to know how she did it? Check out the full episode to hear Lisa’s story.
Resources from this episode:
Connect with Lisa on LinkedIn
Check out the Mindtickle website
186 episódios
Manage episode 303799295 series 1572444
This week on The Inbound Success Podcast, Mindtickle VP of Marketing, Brand and Demand Lisa Sharapata explains how she built an account-based marketing campaign that resulted in her winning the B2B Innovator Award and the B2B Vanguard Award at the 2021 B2B SMX conference.
Lisa’s approach relies on intent data to identify in-market accounts. She went all in on this after discovering intent data and joined 6Sense to learn more about it. Now, at Mindtickle, she’s a 6Sense customer and is using predictive modeling to identify the best fit, high intent prospects and market to them at scale.
The result? Conversion rates increased from 9 to 40%.
Want to know how she did it? Check out the full episode to hear Lisa’s story.
Resources from this episode:
Connect with Lisa on LinkedIn
Check out the Mindtickle website
186 episódios
Todos os episódios
×Bem vindo ao Player FM!
O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.