306 Fernando Russo - From selling Playboy's to growing coffee, cacao, credit and lots of cows

Investing in Regenerative Agriculture and Food

A deep dive conversation with Fernando Russo about the reasons why he is going deep into coffee and cacao without being a coffee drinker and how he turned from being a Playboy’s salesman and a travel entrepreneur to an impact investor in the regenerative agriculture and food. We also talk about fashion and heights, the Amazon, deforestation, reforestation, the role of cattle—the good, the bad, and the ugly—and, of course, the potential and why he is in the water camp, not the carbon camp.

What is driving one of the most active impacts investors in the regenerative space? What Fernando tells fellow impact investors when they ask him about this regen thing?
Getting credit and other finance into the hands of farmers and land stewards who want and can change is way more important. Let’s get to work.

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Capítulos

1. 306 Fernando Russo - From selling Playboy's to growing coffee, cacao, credit and lots of cows (00:00:00)

2. Why are you doing what you are doing? Why Soil? (00:03:49)

3. What should smart investors, who want to invest in reg ag and food look out for? (01:06:11)

4. What would you do if you were in charge of a 1B investment portfolio tomorrow morning? (01:11:20)

5. If you could wave a magic wand and change one thing in the agriculture industry from a sustainability point of view, what would it be? (01:16:44)

6. What do you believe is true about regenerative agriculture that others don’t believe to be true? Inspired by John Kempf (01:22:13)