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Episode 44 - Retail Selling vs. B2B Selling
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Typically we discuss mostly B2B selling. One company selling a product or service to another company is the normal conversation here. Today, we discuss selling in a retail environment. Selling in retail is slightly different in the fact that when people are going to a store they are “interested” in purchasing one of your products or services.
Today the Godfather gives you some tips on how to engage the “shoppers.” The just looking crowd that you will run into most days. Engaging the customer is important in getting them to start talking and then help them make an informed decision. Questioning skills are very important once you get them engaged in the conversation. Don’t throw information at them like you know what they already want. Get them to tell you what the pains are they are experiencing. Make it unique and pleasurable and you will leave an impression on them.
Last but not least we will discuss a follow up program to create a loyalty to you. This is imperative in creating more sales in the future. Let them send you more business.
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