Trust-Based Selling with Ari Galper


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My guest today is Ari Galper. Ari is the world’s #1 Authority on Trust-Based Selling. He is the author of Unlock The Sales Game and The One Call Sale and has been featured in CEO Magazine, Forbes, CNN, SkyNews, Australian Financial Review. Currently, Ari is the most sought-after trust-based selling authority for advisors, consultants, business owners, and entrepreneurs, as well as major corporations such as Citibank, Telstra, and General Electric

Ari first shares his background story and how he discovered trust-based selling. Twenty years ago, Ari was a sales manager at a company that launched the first online website tracking tools for collecting data, now known as Google Analytics. One day, he got a huge opportunity to pitch their product to a company that could double their revenue. They got on a conference call, everything was going great but after the meeting was over, Ari accidentally pressed the “mute” button instead of the “off” button. Knowing that the meeting went great he was surprised to hear them saying, ‘We're not going to go with him. Keep using him for more information and make sure we shop somewhere else cheaper.’ It was at this moment he realized it has become socially acceptable not to tell the truth to people who sell. He also realized that the reason for this was that people put their guard up when they know that they are talking to someone who is trying to make a sale. So, he decided to come up with a system, a method that would take that pressure out of the sales process, so that both parties can come together and build trust with each other.

We then move on to discussing how to build trust when you are trying to make a sale. Ari explains that you can still be ambitious and go after your goals, but you are not allowed to transfer the pressure you feel onto the person to whom you are trying to sell. In order to do this, you first need to address some of the sales myths. Such as that sales is a numbers game; the more contacts you have, the more calls you make, the more sales you get. According to Ari, in today’s economy it’s not about how many calls you make, it’s about how deep you go in each conversation, it’s about building trust. The second myth is the sale is lost at the end of the process. According to Ari’s research, the sale is lost at the beginning. And finally, the third myth: rejection is part of the game. Rejection is triggered by certain things you say and do that cause the other person to put their guard up.

Next, we talk about what attributes the most to not getting a sale. Ari explains that the first shift that needs to happen, if you are looking to make more sales, is a mindset shift. If you want to make a sale, you have to detach yourself from your goal, you can’t put your own agenda at the center, instead you have to put yourself into your client’s world. Next, you need to use trust-based language, words and phrases that won’t trigger off any alarms for your clients that associate you with the negative salesperson stereotype.

Lastly, we talk about Ari’s program Unlock The Game. This program directly challenges all the selling “rules” that are considered status quo thinking among most small and large businesses and provides a new and authentic sales mindset, along with trust-based languaging. Ari explains that the most important thing here is to take the pressure out of the process and shift your mindset and language so that you build a moment of vulnerability with your clients.

Make sure you don’t miss this amazing episode of the Just Start Real Estate Podcast with the world’s #1 Authority on Trust-Based Selling, Ari Galper. Learn how to stop selling and start building authentic relationships based on trust and integrity that will result in endless possibilities!

Notable Quotes:

“I realized at that moment, that somewhere along the way it has become socially acceptable not to tell the truth to people who sell.”

  • Ari Galper

“Typically, buyers and prospects are afraid to tell us the truth because there is an invisible river of pressure that flows underneath every sales chat we have with someone, and their guard is up.”

  • Ari Galper

“You can still be ambitious. You can still have goals. You can still go for those goals, but you're not allowed to transfer that pressure from you to the other person.”

  • Ari Galper

“We discovered that in this economy, it's not about how many contacts you make anymore, how many calls you make, it's about how deep you go in each conversation.”

  • Ari Galper

“You've got to let them know you care about them. And this is the missing component in the sales world, that we don't have a way to convey to people that we care about them.”

  • Ari Galper

“If you attempt to move somebody forward and they aren't ready yet, you break the trust right there at the beginning.“

  • Ari Galper

“Delivery is half of the trust.”

  • Ari Galper

“When they sense your enthusiasm premature to their enthusiasm, immediately the sales alarms go off. ”

  • Ari Galper


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