On Creating Meaningful Connection Online - Jay Adams

Keeping Shop: A Brick and Mortar Podcast

Today I have the pleasure of releasing my conversation with Jay Adams co-founder and advisor to Brass, an online and brick & mortar company specializing in quality pieces that simplify and enhance their customer's wardrobes. Jay and I connected years ago and she's been a constant source of inspiration for me as she and her business partner, Katie have grown Brass into a thriving and innovative online business. While they've always had short-term pop-up spaces, their first long-standing brick and mortar opened in Boston a few months ago so I’m excited to bring Jay on the show as an official brick and mortar boss. I was sort of weirded out by releasing conversations recorded pre-Coronavirus, but my friends and colleagues convinced me to keep releasing shows in an effort to keep things as "normal" as possible. This conversation is actually really timely in that Jay and I talk a lot about eCommerce and how to create strong, vibrant communities within the online space. Now more than ever, we need to be finding ways to reach our clients virtually but not just to sell things to them. Our customers are in need of connection; people are feeling isolated and scared and we're in a unique position to create space for them. These connections and conversations are what will keep us afloat long term. Not only does Jay talk to us about creating real connections with our customers, but she also shares what it's like to build an e-commerce platform, to manufacture pieces for lots of body types and how important communication is to a business partnership. Enjoy the show.