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Burn It All Down
Manage episode 312244733 series 3231006
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Here’s a brutal reality for marketers and creatives: sometimes, you hit a wall with a big project — and you have no choice but to strike a match and burn it all down. But sometimes burning it down is the best possible thing for your big idea. First, we discuss how burning down our agency blog led to Managing Editor and Margins from Managing Editor (:31). Then, we talk with marketer and writer Alison Pittaway about walking away from her novel (11:17), “The Disruption Mindset” author Charlene Li about preparing ourselves and our businesses for disruption (19:45) and SkillScout co-founder Elena Valentine about having to burn down a brand new business almost overnight (31:18). And stay tuned to the end for some special announcements (43:55) about Season 2 of Margins from Managing Editor!
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31 episódios
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