Decoding U.S. Export and International Trade Laws with Sarah Massie | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Sarah Massie is President of S Massie Consulting LLC which provides export consulting, compliance programs, education, and training for companies to navigate the complicated laws and regulations for U.S. exports. Sarah has been engaged in international business for more than 15 years through her experience in government, sales, and education. She has planned, implemented, and organized international trade shows and state Governor led trade missions in over 10 countries throughout Europe, Asia and Oceania. Sarah is currently an Aerospace Liaison for the Idaho Manufacturing Alliance and previously served as the Secretary of the Board for the Idaho Aerospace Alliance and as a Board Member for the Boise Cricket Club.

00:00 - 01:42 Introduction to Sarah Massie

01:42 - 02:04 Peppershock offer https://www.peppershock.com/product/coach-outlet-discount/

02:04 - 07:04 Marketing Essentials Moment: The Difference Between Content and Copy Writing

07:04 - 07:53 Welcome to the Marketing Expedition Podcast!

07:53 - 08:36 Sarah Massie Introduction.

08:36 - 10:35 Export examples

10:35 - 13:15 Consequences and penalties

13:15 - 15:50 Marketing strategies

15:50 - 16:15 Importing

16:15 - 17:45 The hardest country to ship too

17:45 - 21:29 Sarah’s background

21:29 - 22:43 Work/life balance

22:43 - 25:44 What inspires Sarah

25:49 - 26:42 One thing you wish you knew before starting your business

26:42 - 27:29 The biggest challenge Sarah’s overcame

27:29 - 27:58 The worst characteristic that has served you well

27:58- 29:10 Favorite accomplishments

29:10 - 31:06 Staying current

31:06 - 32:27 Advice for someone starting in the field

32:27 - 34:47 Sarah in 10 years

34:47 - 35:56 Favorite places to travel

35:56 - 37:30 Travel tips

37:30 - 38:15 Thank you, https://smassie.com/

38:15 - 39:00 Thank you for Listening to the Marketing Expedition Podcast

39:00 - 39:30 Start Building Your Brand and Bottom Line Today: https://themarketingexpedition.com/

Get $10 off your first $100+ order of Coach Outlet products, courtesy of your friend Rhea Allen.

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