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How to Drill Down Your Unique Selling Proposition #1758

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Conteúdo fornecido por iHeartPodcasts. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por iHeartPodcasts ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition.
  • [00:28] What a USP is and how it helps you differentiate yourself.
  • [00:51] Examples of how companies drilled down on their positioning.
  • [02:11] Figuring out your USP by talking to customers.
  • [02:44] How to do customer development without asking leading questions.
  • [03:51] Go to marketingschool.io/live to hang out with Neil and Eric in September.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

April Dunford

SharpSpring

The Mom Test

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

  continue reading

3064 episódios

Artwork
iconCompartilhar
 
Manage episode 294343859 series 1203992
Conteúdo fornecido por iHeartPodcasts. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por iHeartPodcasts ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How to Drill Down Your Unique Selling Proposition.
  • [00:28] What a USP is and how it helps you differentiate yourself.
  • [00:51] Examples of how companies drilled down on their positioning.
  • [02:11] Figuring out your USP by talking to customers.
  • [02:44] How to do customer development without asking leading questions.
  • [03:51] Go to marketingschool.io/live to hang out with Neil and Eric in September.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

April Dunford

SharpSpring

The Mom Test

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

  continue reading

3064 episódios

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