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15. The Secret to Making Your Portrait Business Unique
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What is your why? The thing that drives you and your business, the reason for everything that you do?
What if I told you that you're wrong?
Is your why something that 10, 20, 100 other photographers could also say for themselves? If so, then I stand by my previous statement, you are wrong.
Your why comes from what makes you uniquely you. It pulls from all of your history, your upbringing, and your experiences.
In the marketing world, they say that consumers don't buy what you do, they buy “why” you do it. Your why will not only shape the way you run your business but will dictate the way that you dress and pose your clients, ultimately shaping the way your final portraits look.
In this episode, I'll be diving deep into this topic. After you listen, I would love to hear your thoughts on your why and how it has shaped your business!
Resources:
Business Books I Recommend | Find Your Why
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Thanks for listening!
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