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Kiri Nathan on fashion, cultural connection and what resonates with consumers
Manage episode 337477224 series 3381754
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Kiri Nathan is the founder of her eponymous clothing brand Kiri Nathan Ltd. Kiri has been travelling to China for years, a journey that started with sourcing fabric from one of the world’s largest textile markets. In this podcast we speak with Kiri about her China experience, including taking a hīkoi of young designers to market - which has led to the development of NZ’s inaugural Māori fashion collective. Kiri provides insight on a range of topics, including sourcing fabrics from China, the impact of Covid-19 on her supply chain, the benefits of leading with Māori culture, an exciting new platform that caters to SME’s and key factors that resonate with Chinese consumers.
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