))
Audio interviews with industry leaders and senior faculty with exclusive insights on current topics brought to you by Knowledge at Wharton and the Wharton School of the University of Pennsylvania. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
#6 The "Premium" Growth Strategy with Shelley Balanko (Hartman Group)
Manage episode 217656943 series 2396523
Por Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast descoberto pelo Player FM e nossa comunidade - Os direitos autorais são de propriedade do editor, não do Player FM, e o áudio é transmitido diretamente de seus servidores. Toque no botão Assinar para acompanhar as atualizações no Player FM, ou copie a feed URL em outros aplicativos de podcast.
Shelley Balanko is the Senior Vice President with the Hartman Group. The Hartman Group is a nationally recognized thought leader on demand-side trends for the food and beverage industry, and they work with some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights, and innovation. On this episode we discuss: · Growth in the premium products category · The “redefinition of quality by consumers.” · The state of “food culture” · Why brands need premium perspective · Aligning product offerings to fit “premium”
20 episódios
