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Convenience Is King
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The rise of ‘push button services’ such as Amazon’s Dash Button is a trend with opportunity. When Amazon launched its push button in 2015, many laughed it off as a gimmick. Two years later, over a hundred products and rising have their own branded Dash Button. Consumers wants convenience, especially for products they are loyal to and plan on replacing with regularity, such as laundry detergent, food essentials and every day toiletries. But it’s not limited to only the essentials. Specialty items such as coffee, beer, wine and even haute couture fashion are in play as subscription services. This podcast shares strategies for taking advantage of trends in convenience.
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