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Prioritize Stellar Customer Service for Seniors
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More than 76 million baby boomers are turning 65 at a rate of nearly 8,000 per day, according to 2014 U.S. Census Bureau data. It’s a demographic that demands the respect of the customer service staffers who serve them. And don’t forget: Boomers still control most of the country’s wealth and wield most of its purchasing power. This shifting demographic means that many retailers will have to update customer service programs to meet the unique needs of an increasingly aging society. This podcast helps listeners build trust — and loyalty — with this important group by sharing some of its key characteristics.
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