Data: Branded podcasts are liked by audiences

Podnews Daily - podcast industry news

Sponsored by Riverside. Create studio-quality recordings, edit in seconds, and repurpose effortlessly—all with Riverside’s latest updates. Trusted by top podcasters and brands like Tim Ferriss, Ali Abdaal, and Spotify, it’s their go-to creation platform. Try Riverside today and grow your podcast!

• First look: Branded podcasts work - listeners like the brand more after listening to a branded podcast - shows that both keep their attention and that they would recommend to others. That’s the finding of the new 2025 Benchmark Report on Branded Podcasts released today by Signal Hill Insights. The research, based on survey responses from more than 15,000 podcast listeners, gives a number of strong reasons why brands should be investing more in podcasts.
• First look: SiriusXM has just announced that it is to expand its SiriusXM Podcasts+ premium subscription to Spotify, YouTube Music, and other podcast apps via SupportingCast. “This expansion brings SiriusXM Podcasts+ benefits – including ad-free listening to new episodes, exclusive bonus content, and early access to new episodes of popular shows – to all major podcast platforms.” (You can also subscribe directly with Apple Podcasts).
• If you’re a Podcast Academy member, you can now vote for your favourites in The Ambies. Log into the member portal and go to “The Ambies!” tab for log in credentials. The full list of nominees was published earlier this week.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• Work with an award winning podcast producer! — I can save you hours of editing so you can focus on making great content. Book a free Discovery Call with me, Niall Mackay, to see how we can help you! “Top-notch podcasts, expertly produced.”
• Audiencelift Grow Your Podcast, Grow Your Income! — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, RedCircle, Steve Lack: Audio, SALT, Resound, Audiohook, audioBoom, Simplecast, Cohost, Podscribe, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Libsyn, Disctopia, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, Acast

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, POW PR, SoundStack, The Podcast Haven, Geopolitics and Empire podcast a, Gilded Audio, ARN's iHeartPodcast Network Aust, Castbox, Deepcast Creator, Podium , Storyboard, Voxtopica, PlayPodcast, Ask Ralph Christian Finance, The Roost, Compliance Podcast Network, Truefans, Red Seat Ventures, Gumball, Tink Media, Huberman Lab, Ausha, Frequency, Jonekiri, Podcastpage, Message Heard, Health Podcast Network, Ossa Collective, Transistor, Sonic Influencer Marketing, Rhapsody Voices, Diversion Podcasts, Jam Street Media, Oxford Road, Blubrry, Podcast Taxi, Zvook, Double Elvis Productions, matchmaker.fm, Heartcast Media50, Lemonada Media, Wondery, Optimal Living Daily, Rephonic, Castos, Headliner, Content10x, StreamGuys, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, Cleanfeed, She Podcasts, Podigy, Sonix, Revolver Podcasts, Lower Street, School of Podcasting, Podcast Movement, Adopter Media, Edison Research, Signal Hill Insights

Our supporters pay for Podnews, so everyone can read it. Join them today.