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What the Google Antitrust Trial Means for Small Businesses: How to Be Successful on All Search Engines
Manage episode 445259577 series 3465514
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Google’s recent antitrust trial just shook up the digital world. If you’re a small business owner, this could mean big changes for your SEO and online visibility.
In this episode, I break down the key verdict details and explore how these changes might reshape the search engine landscape. It’s time to think beyond Google for your SEO strategy. I also share practical tips to help boost your rankings.
Don’t ignore these shifts in the search landscape. Tune in to learn all about making your business easy to find, no matter the search engine.
Specifically, this episode highlights the following themes:
- The impact of the Google antitrust trial on small businesses
- How to optimize for different search engines beyond Google
- Tips for creating quality content that ranks well everywhere
Other Mentioned Links & Resources
Episode 083: The First Step in Marketing: Writing Your Marketing Guiding Statements
https://treefrogmarketing.com/first-step-marketing
Read Building a StoryBrand by Donald Miller:
https://amzn.to/3MDUUqW
Learn how to submit your sitemap to search engines:
https://yoast.com/help/submit-sitemap-search-engines
Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo
Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses
Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements
Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com
Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code
Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses
Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426
Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers
Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Capítulos
1. Introduction (00:00:00)
2. Google antitrust trial overview (00:01:00)
3. Understanding E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) (00:05:05)
4. Strategic keywords improve SEO rankings and visibility (00:09:47)
5. Submit sitemap to multiple search engines (00:12:25)
6. Access flywheel marketing guide for small businesses' growth (00:15:12)
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