Seth Godin: The Power of the Organic Story is Too Tempting for Big Ag

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#011: Seth Godin knows storytelling. He sees how valuable the story of organic food is for the growers who share it with eaters looking for the real deal; chemical-free, nutrient-dense, close-to-nature, real food. With a story that powerful, is it any wonder Big Ag wants in?
Seth Godin has been a force across the internet and the book shelf for decades, earning a spot in the American Marketing Association's Marketing Hall of Fame in 2018. Through his books, daily blog, podcast, and online courses, he shares incredibly insightful material about marketing, human behavior, and the incredible power of storytelling.
To watch a video version of this podcast please visit:
https://www.realorganicproject.org/seth-godin-organic-movements-powerful-story-tempts-big-ag-episode-eleven/
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
To find a Real Organic farm near you, please visit:
https://www.realorganicproject.org/farms
We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000 Real Fans!
https://www.realorganicproject.org/1000-real-fans/
To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:
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31 episódios