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Retail Media's Double Agent: Insights from a Brand-Turned-Retailer Mastermind with Jason Rivarola of Hudson’s Bay
Manage episode 426005850 series 3505701
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Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
Our special guest today is Jason Rivarola, Head of Performance Media and Marketing Technology at Hudson's Bay, Canada's iconic retailer. Jason brings a wealth of experience from both the brand side and the retail side, offering a unique perspective on retail media.
In this episode, Jason and Stuart discuss:
- Building and managing retail media networks
- Strategies for optimising retail media campaigns
- The importance of data and analytics in retail media
- Challenges and opportunities in the Canadian retail market
- The future of retail media and the impact of AI
Jason is a results-driven leader in marketing analytics and retail media strategy. Before joining Hudson's Bay, he held key positions at Adidas, where he gained valuable experience in leveraging retail media from the brand side.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
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