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17 - Engaging Your Audience with Shane Barker
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In this episode, your host, Starlett Henderson talks to Shane Barker about digital marketing and SEO, blogging to boost thought leadership, influencer marketing, engaging your audience, and more.
His entrepreneurial mindset helped him from owning a lemonade stand at the age of 5 to owning multiple businesses, teaching at UCLA and becoming a thought leader.
Shane reflects how the marketing train has changed since the "earlier days" when the major metrics were how many followers an influencer has. However, it's interesting to note the tables have turned. Having an engaged audience is far better than the number. You can be an impactful thought leader with a smaller audience, than one who has been in the game for a while- built their audience to the millions and yet not providing them with any value.
If you want to learn how to truly engage your audience so that your next launch is a success, stay tuned for this episode!
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