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12: How to Get Excited About Selling Your Membership Again
Manage episode 451370933 series 3575125
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Does promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook?
Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark.
In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and excitement back to your membership marketing — both for you and your ideal members.
We're talking about:
🔹 How to unearth fresh messaging angles that spark genuine excitement and start new conversations with your audience (including a fascinating example from Tom Ford's transformation of Gucci)
🔹 Why the structure of your membership itself can be your greatest marketing asset - and how to make strategic tweaks that energize both you and your members
🔹 How to create a more robust member experience that not only improves retention but gives you compelling new ways to talk about your offer
Episode Highlights:
🔸 The "Tom Ford Question" that can help you identify what's missing in your space and how to fill that gap
🔸 Why standardization can be both a blessing and a curse in your membership marketing (and how to use it as a launchpad for creativity)
🔸 How to make meaningful changes to your membership whether you have a full team or it's just you and a VA
🔸 Why consumption-based memberships are no longer enough - and what to offer instead
⚠️ HEADS UP: If you want support with bringing fresh energy to your membership marketing, my Mini-VIP Day is perfect for you. The price is increasing by $900 soon - book before the end of 2024 to lock in the current rate. Go to themissingink.co/irresistible for more info.
Links and Resources:
- 🌱 Irresistible Offer - a Mini-VIP Day for Membership Owners: themissingink.co/irresistible
- Contact Natalie: themissingink.co/connect
- See how you can work with Natalie: themissingink.co/services
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/12-get-excited-about-selling-your-membership-again
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