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104) Claudine Lilien, Head of Global Sales & Partnerships at WWE - SeventySix Capital Sports Leadership Show
Manage episode 321162786 series 2873455
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This week, Wayne Kimmel interviewed Claudine Lilien, Head of Global Sales & Partnerships at WWE, on the SeventySix Capital Sports Leadership Show.
Lilien is responsible for overseeing WWE’s day-to-day operations, leading its sales organization, and expanding its roster of sponsors and promotional partnerships.
Prior to joining WWE, Lilien held senior leadership roles at Fox Sports where she sold marketing rights to the NFL, MLB, NCAA, NASCAR, USGA, UFC and more.
Lilien explains how technology has become a core part of WWE's business, discusses the company's social media strategy and shares her thoughts on where the sports entertainment industry is headed.
Tune in to find out more!
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