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Nikita Michelsen, CEO & Founder of Pearlita, creating the worlds 1st cell-based oyster
Manage episode 348850730 series 2860253
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Today's guest, Nikita Michelsen, founder and CEO of Pearlita, is set to positively disrupt the trash cans of the ocean- OYSTERS!
Hear how Nikita set out, less than 1 year ago, to launch a cell-based oyster company to solve the problem of the pending collapse of the world's oyster reef's. As much as 85% of the world's oyster reef's have disappeard in the last 200 years!
As a young founder, Nikita tells us how her upbringing in Sweden & Danish roots prompted her to create a product that honored the culture of her childhood while simultaneously protecting this key part of our oceans. She also tells us how they quickly pivoted to create a "plant based" oyster line as a short-term product win as well as to learn more about what customers are looking for. They have had rave reviews in blind taste tests and also created a "biodegradable" oyster shell to go with their vegan oysters!
Did you know?
- One oyster filters 50 gallons of water!
- The world consumes 2 billion tons of oysters per year
- They are harvested between 1-3 years of age, but can live up to 20 years in the wild; filtering out our oceans
- They sequester carbon & are considered key ecosystem engineers in the ocean
- Their shells can be used to help plants if broken up and spread around the garden to improve the Ph balance of the soil
- They are great source of vitamins A and D, thiamine, riboflavin, niacin, and ascorbic acid. Eating just six of them more than meets the daily recommended intake of iron, copper, iodine, magnesium, calcium, zinc, manganese and phosphorus for adults.
- Higher ocean temperatures are creating new, intense bacteria that is killing the mollusk ecosystem as well as hosting dangerous diseases for humans
In just about an hour, you will be inspired and informed on how important it is to keep our ocean temperatures down and to champion innovators such as Nikita and Pearlita!
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