#33 - Samantha Griffin - niching your business and shifting to an agency model

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Por Small Business Sisterhood Podcast, Pepper Makepeace: Entrepreneur, Business Systems, Social Media Marketing Strategy, and Solopreneur Consulting descoberto pelo Player FM e nossa comunidade - Os direitos autorais são de propriedade do editor, não do Player FM, e o áudio é transmitido diretamente de seus servidores. Toque no botão Assinar para acompanhar as atualizações no Player FM, ou copie a feed URL em outros aplicativos de podcast.
In this episode, Samantha and Pepper talk about niching, an area many business owners struggle with. Samantha shares about her own fears around the process, but also about how niching has really helped her business change organically, shifting into an agency model working with independent contractors. A Certified Birth Doula and Postpartum Doula and Certified Childbirth Educator, Samantha came to the realization that as one woman, she could only support one woman at any given time. With strengths in leadership, education and organization, Samantha multiplied her efforts by founding DC Metro Maternity, a boutique parenting support agency. She brought on a team of other passionate female certified doulas of color and together, they have been supporting black families in the DC, suburban Maryland, and Northern Virginia areas since 2018.

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