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Ep. 228: Jennifer DeFrenza: The Strategy of Taking Career Risks
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Manage episode 299085618 series 2904354
Apple Podcasts Rate and Review for SpotOn
Jennifer DeFrenza is the Vice President of Marketing at Surex, an online insurance company based in Ontario, Canada. As Vice President of Marketing, she is responsible for employing, developing, and overseeing the company’s many marketing initiatives. She helps Surex achieve their short and long-term goals, improving their brand awareness, and executing marketing strategies for revenue and growth. Before becoming Vice President, Jennifer was Surex’s Director of Digital Marketing.
Jennifer joins us to discuss the professional risks she took to get where she is today. She shares the challenges of raising a family, helping her husband start a business, and climbing the ladder to success in insurance. She explains her role at Surex, the importance of digital marketing post-COVID-19, and what it means to have a team assigned for your company’s social media growth. Jennifer also describes the benefits and drawbacks of outsourcing and having your own group for marketing.
"COVID taught us digital marketing is really something you need to have." - Jennifer DeFrenza
Today on Spot On Insurance:
- Jennifer's childhood story, her life in Toronto, and why she pursued sales in college
- How Jennifer started working in insurance
- Jennifer's role as a Vice President of Marketing at Surex
- The pros and cons of outsourcing to an outside agency vs growing a team internally
- How Jennifer improved the way Surex worked on data gathering, transparency, and social media
- What Jennifer does to incentivize team members to engage with their social media presence
- The career risks she took to get to where she is today
- What it's like to lead a new company in a place where insurance isn't that popular
- The challenges of raising children while helping her husband launch his business
- The projects Jennifer is currently working on
Key Takeaways:
- It's critical to have someone who is an expert with social media and video
- There are a lot correlations between sales and marketing
Connect with Jennifer DeFrenza:
This episode was brought to you by…..
Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com.
Connect, Learn, Share
Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on Apple Podcasts Rate and Review For SpotOn and share your favorite episodes with friends and colleagues!
350 episódios
Série arquivada ("Feed inativo " status)
When? This feed was archived on June 07, 2023 10:59 (). Last successful fetch was on December 07, 2022 20:05 ()
Why? Feed inativo status. Nossos servidores foram incapazes de recuperar um feed de podcast válido por um período razoável.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 299085618 series 2904354
Apple Podcasts Rate and Review for SpotOn
Jennifer DeFrenza is the Vice President of Marketing at Surex, an online insurance company based in Ontario, Canada. As Vice President of Marketing, she is responsible for employing, developing, and overseeing the company’s many marketing initiatives. She helps Surex achieve their short and long-term goals, improving their brand awareness, and executing marketing strategies for revenue and growth. Before becoming Vice President, Jennifer was Surex’s Director of Digital Marketing.
Jennifer joins us to discuss the professional risks she took to get where she is today. She shares the challenges of raising a family, helping her husband start a business, and climbing the ladder to success in insurance. She explains her role at Surex, the importance of digital marketing post-COVID-19, and what it means to have a team assigned for your company’s social media growth. Jennifer also describes the benefits and drawbacks of outsourcing and having your own group for marketing.
"COVID taught us digital marketing is really something you need to have." - Jennifer DeFrenza
Today on Spot On Insurance:
- Jennifer's childhood story, her life in Toronto, and why she pursued sales in college
- How Jennifer started working in insurance
- Jennifer's role as a Vice President of Marketing at Surex
- The pros and cons of outsourcing to an outside agency vs growing a team internally
- How Jennifer improved the way Surex worked on data gathering, transparency, and social media
- What Jennifer does to incentivize team members to engage with their social media presence
- The career risks she took to get to where she is today
- What it's like to lead a new company in a place where insurance isn't that popular
- The challenges of raising children while helping her husband launch his business
- The projects Jennifer is currently working on
Key Takeaways:
- It's critical to have someone who is an expert with social media and video
- There are a lot correlations between sales and marketing
Connect with Jennifer DeFrenza:
This episode was brought to you by…..
Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com.
Connect, Learn, Share
Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on Apple Podcasts Rate and Review For SpotOn and share your favorite episodes with friends and colleagues!
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