Events, Agencies and Community with Noémie El-Maawiy | S3Ep7

Strategy Sessions

Noémie El-Maawiy is the Head of Marketing at Viaduct Generation.

In this episode we discuss:

• How Noémie got into marketing
• Event marketing – never really chatted to anyone on the show about events and you’ve got a background in them. Could be interesting
• Working for a mission led company – what does that mean and how does it match the commercial reality of running an agency
• Living in Spain, working in London.
• Moving from specialist to generalist
• What a Demand Generation Manager is an why the title might not be as bad as you think
• Marketing is more than just the creative discipline
• A Bold Talk and helping other women over come challenges of progression at work
• How and why the work place is designed for men

Noémie El-Maawiy

Noémie began her career in the fintech startup environment, specialising in Event Marketing and Communications. She later moved into Demand Generation, gaining full visibility into both online and offline marketing channels.

Alongside this, Noémie has always had a keen interest in company culture and fostering inclusive workplaces, getting involved and spearheading employee engagement initiatives.

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

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Andi Jarvis, Eximo Marketing.