EP 36 - Train Your Brain, Change Your Income with John Assaraf

The Alchemy of Business Show

In this stellar episode, John shares his journey from selling drugs to selling houses to finding purpose. As a young kid, he had a lot of drive to make money, but his efforts led him into shady dealings. This all changed when he met a mentor who provided valuable advice and asked him, “Are you interested? Or are you committed?” John then got serious about changing his life by adopting new skills, beliefs, and habits that served his goals.

“The Brain Whisperer, " John Assaraf,” is one of the world’s leading, high-performance, successful coaches. He has written 4 books, including 2 New York Times bestsellers, and appeared in The Secret movie. Today, he is CEO of MyNeuroGym.com, a neuroscience-based company dedicated to helping individuals strengthen their mindset to achieve their goals and dreams faster and easier than ever before.

John shares with us his passion for psychoneuroimmunology, the mind-body connection, and the ability to control the body with your mind through visualization, imagination, and affirmations.

You won’t want to miss this episode where John goes deep on how unlocking the power of your mind can vastly increase your income and transform your life.

TOP GOLDEN INSIGHTS

1. Rule #1: First you make decisions, then you figure out how. Don’t allow your present status to control your thinking
2. Are you interested, or committed? If you’re interested you’ll do what’s easy and convenient; you’ll allow your present circumstances and your old ways to control your thinking and hinder yourself. If you’re committed, you’ll upgrade your identity to match this DESTINY (SKILLS, BELIEFS, HABITS). Which are you?
3. Learn what you need to do to market yourself. You need to constantly upgrade your skills.

Show Timestamps

4:15 - John’s Background and early troublesome life

• 8 yrs old, his family Moved from Israel to Montreal
• Wanted to move away from wars in Israel
• His dad was a cab driver/gambler playing horses or cards
• Parents Always fought, no money
• He was delivering flyers as early as 8 yrs old
• John’s drive was he has to MAKE MONEY, due to FEAR

6:48 - On how john picked up good work ethic

• His parents went out of school at early gradeschool stage to work and help their parents
• My sister did babysitting
• My brother taught tennis when he was 15, working at the YMCA
• WORK WAS PART OF WHAT EVERYBODY DID and chipped IN

8:04 - from doing menial work as a kid, he started to do ILLEGAL work to earn more money

• Breaking entries, selling drugs & had low self esteem
• Didn’t do well in school and didn’t speak the language since they were from israel

9:26 - Describes his drive and how he got into bad/illegal work

• Principal’s office most of the time and detention
• Playing in the park, then it led to stealing things in the store, but watch out for each other ,we were the young derelicts/misfitts, skipping school. We were at the wrong place with the wrong people

12:35 - My brother knew that I was selling drugs and getting in trouble. John’s turning point and story of how he met his first impactful mentor

• My brother was teaching tennis, and he was instructing this entrepreneur named
• He was teaching this entrepreneur, ALAN BROWN, and he asked him for advice about his troublesome brother
• Alan said, have your brother come to Toronto
• Montreal - Toronto 6 hr train ride. John met Alan Brown for life (real estate successful man)
• WHAT ARE SOME ARE YOUR GOALS, and what else would you like to achieve in life?
• Can you answer this question? 1980 GOAL-SETTING GUIDE -
• • At what age do you want to retire? -
  • Upon retirement, how much net worth do you want to have?
  • Where do you want to travel?

16:00 - 1 Question that changed John’s life is, “Are you Interested, or Are you Committed?”

• IF you’re interested you’ll do what’s easy and convenient; you’ll allow your present circumstances and your old ways control your thinking, and hinder yourself.
• If you’re committed, you’ll upgrade your identity to match this DESTINY (SKILLS, BELIEFS, HABITS)
• Which are you?

18:20 Lesson number 1: First you make decisions then you FIGURE OUT HOW

• I don’t have a job, I don’t have money, STOP, STOP!
• See how fast you allow your present status to control your thinking?
• Lesson number 1: First you make decisions then you FIGURE OUT HOW
• I want you to enroll in the real estate class
• • But i’ve always been bad at school, failed math, english
• I’m telling you what you need to do to achieve these, but all you’re giving me are excuses
• Your desire for the vision and the goals has got to be BIGGER than the old stories of the past

22:28 - Journey from selling to owning a Real Estate Firm

• First 6 months i made $36,000. The next year, I made $150,000
• Travelled around the world from 82-83
• 6.5 years after I started my journey, I brought the franchising rights for ReMax in the state of indiana
• Over the next 10 years I opened up 85 offices, 12,000 sales people, 4.5Bn a year in sales

24:11 - Foundation of innercising

• Meeting Vern Wong
• What do you think you would need to believe about yourself in order to achieve these goals? (NEW BELIEFS)
• • I need to believe that i’m smart enough - i am more than smart enough to achieve these goals
  • I believe I deserve to achieve
• In order to sell more, then you need to upgrade your skills
• Learn what you need to do to market yourself

31:33 Learn the fundamentals FIRST, and once you have those, you get better and better at it.

• discovered patterns that were yielding consistent results
• Personal development junkie for 32 years
• If you learn skills at a young age, you don’t forget it, you just become better at it, have more confiden ce doing it
• Once you learn the formulas, it’s a function of implementing the foundational formulas that work (i.e. the rubix cube)
• I wanted to learn so i can feel proud that i use my life in a way that is worthy of life itsel

34:17 - Retiring twice and becoming a personal development teacher

• 1996, I became bored after growing REMAX for 10 years

37:15 - how can i use my life in a way that I’M PROUD OF, and i could then make a contribution to others, so that I feel that the trade of life, is worth what i’m doing

• I love to share, to learn
• I receive in giving
• I look at things that give me purpose and meaning

39:55 - I started the interest in my brain during my early 20’s

• Got sick in with sever ulcers . Learned about psycho neuro immunology (mind-body connection) controlling the body with your mind
• How is it that i’m sick, dis-ease (state of disease)
• I wonder if I could create a similar process to my health same to when i became a real estate agent
• Created an affirmation - visualize my healthy colon, i started to eat right, exercise, lessened partying. Everyday i read this affirmation over nd over again. I would see my colon healing
• 5 weeks later, all symptoms were gone

44:10 - Innercising your brain to crush limiting beliefs and create new patterns that create success

49:30 - John on Spirituality

• If i play the game with kindness, contribution and I spark that in you, and you do the same (compassion, empathy), when you become a solution seeker and overcome your problems then i inspire you

47:03 - Brainathon free training event every saturday (change your brain, change your income)

Helpful & Relevant Resources:

Join John's FREE Training with the weekly BRAINATHON:

Earn More. Live More. Be More. Give More - 7 Brain Experts Reveal The Most Powerful New Techniques To Let Go Of Limiting Beliefs, Fears, or Self-Esteem Issues That Are Holding You Back From Achieving Your Financial Goals and Dream Life

https://events.myneurogym.com/neurogym/brainathon/?

Website - https://www.johnassaraf.com/

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Guest Bio

John Assaraf, “The Brain Whisperer”, is one of the leading high performance, success coaches in the world. He is a behavioral neuroscience researcher who has appeared on Larry King live, Anderson Cooper and The Ellen DeGeneres Show.

As CEO and co-founder, he grew Re/Max of Indiana from a startup to 85 offices and 1200 sales associates who sold over $4 Billion a year. John was also one of the founders of Bamboo/IPIX that went public on NASDAQ with a market cap of $2.5 Billion.

John has written 4 books including 2 New York Times best sellers that have been translated to 35 languages. He is the creator of the “Innercise” movement and has been featured in 11 movies, including the blockbuster hit “The Secret” and “Quest For Success” with Richard Branson and the Dalai Lama.

Today, he is CEO of MyNeuroGym.com, a neuroscience-based company, dedicated to helping individuals strengthen their mindset, so they achieve their goals and dreams faster and easier than ever before.

He lives in San Diego with his wife and 2 sons.