(Part II) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series)

The Art of Online Business

Today is part two, of my interview with Diana Tower.
If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of.
We’re continuing our talk about doing all of these things, which ultimately is going to increase retention. We’re talking all about that here today in part two, with Diana Tower.
Now, if you have not yet heard part one from last week, I highly recommend that you stop right now. Listen to part one first, because today will make a whole lot more sense if you listen to part one, beforehand. It would be kind of weird if you just pick up in the middle of the conversation here in part two.
Diana is an expert in membership community management. She was also the former community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com, before creating a business for herself, helping people like you and me around the world create better memberships, and create better experiences for people.
In this episode, you’ll learn:

• Why you need to track your community’s engagement and activity
• Experimenting and interpreting results from your tracking data
• How to measure the success of your community management
• Is managing your membership community a full-time job?
• Knowing when and what to delegate as a community manager
• What happens when you hire someone to manage your community
• How much does it cost to hire a good community manager?
• What platforms are best for hosting a membership community

Links & Resources:

• Part I of my interview with Diana
• DigitalMarketer
• Mighty Networks
• Circle
• 10XPRO

Rick Mulready's Links:

• Visit Rick's website
• DM Rick on Instagram
• Full episodes of The Art of Online Business Podcast on YouTube

Kwadwo [QUĀY.jo] Sampany-Kessie's Links:

• Visit Kwadwo's website for Facebook Ads help
• Say hi to Kwadwo on Instagram
• Subscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!

Diana Tower’s Links:

• Diana’s website
• Diana’s blog
• Follow Diana on Twitter
• Diana’s Instagram

Full show notes are available here

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