Case Study: 0% Churn!, with Ali Manning (Membership Series)

The Art of Online Business

One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving.
Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business.
If your churn rate is 5%, you’re doing pretty well. That’s the average figure in most membership businesses. You’re doing really well if you’ve gotten that number below 3%.
My guest on today’s show has essentially a 0% churn rate. Ali Manning is a bookbinder and book artist. In her membership she teaches people how to do bookbinding, and other crafting activities.
Most importantly, she’s achieving this phenomenal churn rate with an online membership that’s predominantly over 65 years of age, which is stereotypically the least tech-savvy age group.
Ali is blowing that stereotype out of the water. She’s built a thriving online community around her bookbinding and craft teaching, and her members stay subscribed for years and years.
Ali’s here to break down how she created her amazing membership, how she retains people, and how she provides so much incredible value to her members.

In this episode, you’ll learn:

• What you should focus on when starting your membership
• Ali’s successful sales funnel strategy
• How get useful feedback from your customers
• Starting and growing a thriving community
• Should you lead your community, or let it be more user-directed?
• Running ads in the wake of iOS 14.5
• What your membership tiers should look like

Links & Resources Mentioned in this Episode:

• Stu McLaren’s website
• Podcast episode: Why Your Ad Strategy for Launches Needs to Change

Rick Mulready's Links:

• Visit Rick's website
• DM Rick on Instagram
• Full episodes of The Art of Online Business Podcast on YouTube

Kwadwo [QUĀY.jo] Sampany-Kessie's Links:

• Visit Kwadwo's website for Facebook Ads help
• Say hi to Kwadwo on Instagram
• Subscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!

Ali Manning’s Links:

• Ali’s website
• Ali’s YouTube channel
• Vintage Page Designs on Instagram
• Vintage Page Designs is on Facebook

Full show notes are available here

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