Manage episode 295271838 series 2679551
Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses.
But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results?
Join our expert panel as they discuss:
- The power of segmentation and personalization for ABM Sales and marketing alignment
- Customer obsession and building strong relationships
- Tips for executing a strong and successful ABM strategy
Today's episode is presented by Web Insights. Learn more about how you can connect with unknown leads quickly through Web Insights here: https://lnkd.in/e7wAaMH--- Send in a voice message: https://anchor.fm/ctrappe/message