416: Modern B2B demand gen - a chat with Jon Miller

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Por Christoph Trappe descoberto pelo Player FM e nossa comunidade - Os direitos autorais são de propriedade do editor, não do Player FM, e o áudio é transmitido diretamente de seus servidores. Toque no botão Assinar para acompanhar as atualizações no Player FM, ou copie a feed URL em outros aplicativos de podcast.

Jon is the CMO at Demandbase and joins me on this livestream to discuss the topic. Join us.

We cover:

  • The role of tech in account-based marketing
  • What does a successful ABM campaign look like?
  • How to plan the content for ABM campaigns?
  • How to measure the success of your campaigns
  • Top tip for winning with ABM?
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