How Sarah Beth Turned Teaching Yoga on YouTube into a Six Figure Business

The Caleb Wojcik Show: Interviews with Creative Entrepreneurs (Filmmakers, Photographers, YouTubers, & More)

#94 - In this podcast episode I chat with Sarah Beth, a yoga teacher on YouTube, about how she grew her channel to almost a million subscribers and built a thriving online business over a span of nearly ten years of uploading videos.

We dive into everything she has learned about content strategy & release cadence on YouTube, figuring out which videos her audience really wants to watch, how she experimented with one off digital courses at first, and then how she ultimately built a paid membership app with a bustling community behind it.

If you're wanting to turn YouTube into a full-time business, this episode is full of great advice, stories, and experience shared about what tactics and mindset changes it takes to achieve results.

Chapters / Timestamps

• 0:00 - Introduction
• 2:50 - When Sarah Got Started with YouTube
• 10:34 - Starting to Make Money on YouTube
• 14:23 - Growth on YouTube
• 20:18 - Trying to Play with the Algorithm
• 22:18 - Having Others Work On the Channel
• 27:22 - Deciding to Use an App for Membership
• 34:47 - Fitting into the Youtube Space
• 40:03 - Finding Future Content
• 42:42 - Batching Videos
• 1:00:18 - What's Next for Sarah
• 1:07:13 - Advice for Building a Channel
• 1:12:34 - Sarah's Resources

Items Mentioned

• Sarah's YouTube Channel
• Sarah's Instagram
• Sarah's Website
• The Four Hour Work Week